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Alternative Power Report, December 2025
Download PDFIn the December 2025 issue of the Alternative Power Report produced by Power Systems Research and authored by Guy Youngs, you’ll find articles on slowing EV Sales, hydrogen power, battery development, China’s shift from diesel powered trucks to electric, and Spain’s growing emphasis on hydrogen power. Read these articles and more in the December Alternative Power Report today. PSR
Guy Youngs is Forecast and Technology Adoption Lead at Power Systems Research
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Ford Uses Revised Strategy for Success
Aditya Kondejkar Ford Motor Company’s decision to re-enter the Indian market marks one of the most closely watched developments in the auto industry this year. After exiting mass-market operations in 2021, due to persistent losses and an increasingly competitive environment, Ford’s return signals a significant strategic recalibration driven by changing market dynamics, India’s rising manufacturing relevance, and the company’s global EV transformation agenda.
Unlike the last decade—when Ford struggled with scale, cost structures, and a limited product pipeline—its new India plan is built around focused investments, platform sharing, premium positioning, and leveraging India as an export and engineering powerhouse.
Shifting from Mass-Market to Strategic Segments
Ford’s earlier struggle stemmed largely from competing in high-volume, price-sensitive segments dominated by Maruti Suzuki, Hyundai, and later Tata and Kia. The new strategy avoids this path. -
Heli Breaks Ground for Factory in Thailand
Jack Hao Heli Industrial Vehicles (Thailand) Co., Ltd.’s broke ground for its industrial vehicle assembly and lithium battery pack production factory at the Navaan Nong Khuang Industrial Park in Chonburi Province, Thailand Nov. 27, 2025.
To consolidate and expand its leading position in the global market, actively advance its global strategic layout, and build a global production and supply system, Anhui Heli Co., Ltd. has established a strategic partnership with Siam Motors Parts Co., Ltd., a local Thai enterprise, to jointly establish Heli Industrial Vehicles (Thailand) Co., Ltd.
Through this joint venture, the two parties will co-invest in building a new manufacturing base in Thailand, creating an integrated production and sales platform for industrial vehicle complete machines and lithium battery systems.
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Delays in Agricultural Equipment Delivery Worsen
Akihiro Komuro The increase in 2025 rice prices has provided Japanese farmers with more financial flexibility, leading to a surge in demand for upgrades to agricultural machinery. However, farmers are reporting longer wait times for machinery orders, sometimes up to a year. They are expressing concerns such as, “We can’t plan next season’s operations,” and “If delivery is delayed until next year, can we really count it as an expense for this year?”
Many small- and medium-sized farms had delayed replacing machinery due to prolonged low rice prices, opting instead to repair old equipment or purchase used machinery. The 2025 rice harvest, however, saw more farmers gain financial leeway, increasing the demand for replacing or purchasing new machinery.
While agricultural machinery manufacturers have been increasing production of high-efficiency models, such as smart farm equipment, targeting large-scale agricultural corporations, the supply-demand balance has shifted. This has created a situation in which supply cannot keep pace with the sudden surge in demand.
Source: JA.com
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EV Motorcycle Market Rapidly Expanding
According to statistics from the Vietnam Association of Motorcycle Manufacturers (VAMM) and other motorcycle data, gasoline motorcycle sales are slowing while electric two-wheelers are expanding rapidly. In the third quarter of 2025, the five VAMM member companies (Honda, Yamaha, Piaggio, Suzuki, and SYM) sold a total of 620,000 units, which is a 9.37% decrease compared to the same period last year. Cumulative sales from January to September remained nearly flat compared to 2024, totaling 1.91 million units.
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Yanmar Triples Indaiatuba Factory Size
Fabio Ferraresi Yanmar announced an investment of US$ 50 million, to build a manufacturing plant in Indaiatuba, São Paulo. The facility will occupy 140,000 square meters — triple the area of the current unit — with phased implementation through 2030; the first 36,000 square meter unit is planned to begin operations in 2027.
With this expansion, the company expects to increase annual tractor production from 5,000 to 7,000 units, centralize industrial, administrative and logistics operations, deploy automated assembly lines with torque control, streamline logistics, and integrate sustainability measures such as natural lighting, photovoltaic energy and automated lighting. The project should generate around 100 direct and indirect jobs by 2029.
Source: Agrimídia Read The Article
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EU-US Trade Deal Threatens European Production
Emiliano Marzoli The EU-US trade agreement is facing intense criticism from European policymakers and industry leaders who deem it unbalanced, unfair, and a “significant policy mistake.” The persistence of high US tariffs and mounting non-tariff barriers are severely hurting Europe’s export-oriented industrial sector. Experts warn the deal has cornered the EU, increasing its dependency on critical raw materials and semiconductors.
Specifically, US Section 232 tariffs on steel and aluminium derivatives are crippling the machinery sector with complex compliance rules. Failure to comply can trigger punitive tariffs up to 200%, prompting some firms to halt US exports entirely and leading to a sharp drop in sales (e.g., German machinery exports have fallen 18.5%). EU lawmakers are now pushing for amendments, including sunset clauses and safeguards, amid concerns that the current framework is unsustainable.
Source: Euractiv Read The Article
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