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The outlook for global truck production in the class 4-8 looks very promising for 2018 as it continues a strong growth pattern established in 2017. Even previously struggling countries such as Russia, Brazil and Turkey saw very positive signs in 2017 and are looking for continued growth this year. North America and Europe also are expected to have a good year in 2018.
SUMMARY. The North American economy
remained stable in 2019 and pure economic conditions as well as fundamentals in
the region were favorable. Most industries performed very well, and the
short-term outlook remains stable to flat for most market segments. However, we
see many new developments that could suggest a shift in the trend.
Consumer
confidence declined slightly in December, following a moderate increase in November. The Conference Board’s Consumer Confidence
Index stood at 126.5 in December, 1.4 points higher than in September 2019.
Per Lynn Franco, Senior Director of
Economic Indicators at The Conference Board: “While consumers’ assessment of current conditions improved,
their expectations declined, driven primarily by a softening in their
short-term outlook regarding jobs and financial prospects. While the economy
hasn’t shown signs of further weakening, there is little to suggest that
growth, and in particular consumer spending, will gain momentum in early 2020.”
EDITOR’S NOTE. Power Systems Research tracks the global trends powersports recreational equipment, especially the electrification of these units. This is one of a series of reports on these trends.
Harley-Davidson’s LiveWire strategy includes these key take-aways:
Unique lineage: LiveWire draws on its DNA from the lineage of Harley-Davidson, capitalizing on a decade of experience in the EV sector.
Motorcycles + beyond: with an initial focus on the urban market.
Virtual HQ: LiveWire will be headquartered virtually, with initial hubs in Silicon Valley, CA (LiveWire Labs) and Milwaukee, WI.
Marketplace: LiveWire will work with participating dealers from the Harley-Davidson network as an independent brand. A go-to-market model will blend digital and physical retail formats.
Dedicated showroom: LiveWire will operate dedicated EV showrooms in select locations, starting in California.
Technology focus: LiveWire plans to develop the technology of the future and to invest in the capabilities needed to lead the transformation of motorcycling. LiveWire expects to benefit from Harley-Davidson’s engineering expertise, manufacturing footprint, supply chain infrastructure, and global logistics capabilities.
Technology sharing: Harley-Davidson and LiveWire intend to cooperate and share their technological advancements to ensure an industry leading application in their respective core segments.
POLARIS FIRST QUARTER 2021 EARNINGS RESULTS. Polaris released first quarter 2021 results with reported sales of $1,951 million, up 39% from reported sales of $1,405 million for the first quarter of 2020. The company reported first quarter 2021 net income of $134 million compared with a net loss of $5 million for the 2020 first quarter.
Gross profit increased 64% to $481 million for the first quarter of 2021 from $293 million in the first quarter of 2020. Reported gross profit margin was 24.6% of sales for the first quarter of 2021.
Polaris Product Segment Highlights:
Off-Road Vehicles (“ORV”) and Snowmobiles totaled $1,232 million for the first quarter of 2021, up 50% compared to $824 million for the first quarter of 2020. PG&A sales for ORV and Snowmobiles combined increased 51% in the first quarter of 2021 compared to the first quarter last year.
Motorcycles totaled $166 million, up 31% compared to the first quarter of 2020, driven primarily from increased sales of Slingshot, Indian Motorcycles.
Global Adjacent Markets segment sales, including PG&A, increased 27% to $125 million in the 2021 first quarter compared to $98 million in the 2020 first quarter driven by increases in demand in North America and EMEA.
Aftermarket segment sales of $230 million in the 2021 first quarter increased 14% compared to $202 million in the 2020 first quarter. Transamerican Auto Parts (TAP) sales of $193 million in the first quarter of 2021 increased nine percent compared to $177 million in the first quarter of 2020.
Boat segment sales increased 29% to $199 million in the 2021 first quarter compared to $155 million in the 2020 first quarter, driven by sales growth in all three brands, Bennington, Godfrey and Hurricane.
POWERSPORTS MARKET ANALYSIS. The powersports market observed a slowdown during the first two quarters of 2020 driven by the spread of the COVID-19. Shortages of labor and materials in the first quarter led to many industry challenges. Governments began lifting the lockdown restrictions to stabilize the economic activities in the third quarter of 2020. During this period, the powersports industry witnessed steady growth owing to the rising inclination of individuals toward participating in outdoor recreational activities while complying with social distancing norms.
Powersports market size exceeded $34 billion in 2020 and is expected to grow at around 6% CAGR between 2021 and 2027. The global power sports unit sales are anticipated to reach over 3 million units by 2027. PSR
Michael Aistrup is Senior Analyst covering Recreational Products for Power Systems Research
Yosyf Sheremeta, PhD, Director of Product Management and Customer Experience, takes a look at what’s in store for the industry segments we follow for the rest of 2021 and beyond.
Transcript
Welcome to the PSR PowerTALK podcast produced by Power Systems Research.
00:06 Joe Delmont
From Power Systems Research I’m Joe Delmont, editor of PSR PowerTALK.
Today we’ll talk with Yosyf Sheremeta about the economic outlook for North America.
Data from the National Marine Manufacturers Association shows August was another strong month for new powerboat retail sales, which were up 8% year to date on a seasonally adjusted basis compared to a year ago.
New power boat retail sales did slowed in August following increases in the early summer months. Total sales were down 13 percent compared to July, while sales are still strong with increases across all major categories, year to date. Sales of saltwater fishing boats, tow boats, cruisers and yachts each had double-digit growth ranging from 11 percent to 15 percent, compared to 2019. PSR
EDITOR’S NOTE. Power Systems Research tracks the global trend of electrification of industrial equipment. This is one of a series of reports on these trends.
Polaris INDUSTRIES, Minneapolis, is planning to debut a new electric Ranger utility side-by-side in December 2021. The Ranger will be the first electric vehicle Polaris has developed through their partnership with Zero Motorcycles.
The electric Ranger is the first product in Polaris’s long-term plan to accelerate its leadership in powersports electrification. Production will take place in Polaris’s Huntsville, AL facility.
Bombardier Recreational Products Inc. (BRP), which owns popular brands such as Can-Am, Rotax, Sea-Doo and Ski-Doo, plans to offer electric models in each of its product lines by the end of 2026. The company is investing $300 million in product development and production facilities.
SUMMARY: Considering sales across all power ranges, gen-set
sales gathered some momentum in Q2 2017, up 1.8% compared to Q1 2017 levels. This increase follows Q1 2017 where overall
dealer reported sales were down 5.5% relative to Q4 2016 levels.
SUMMARY: Gen-set sales in Q1 2019 declined 13.6% from Q4 2018, largely due to an unusually steep drop in sales of portable gen-sets. Sales were anemic between 21kW and 500kW and declined in the 501-1000kW and 1001-2000kW ranges by more than any other Q1 in the last five years.
SUMMARY: Gen-set sales experienced a sharp increase in Q3
2017 with overall sales up 21.8% over Q2 2017 levels due to demand from
hurricanes Harvey and Irma. This
increase follows Q2 2017 where dealer reported sales were up 1.8% relative to
Q1 2017 levels.
St. Paul,
MN (October 12, 2017)— The Power
Systems Research global Truck
Production Index (PSR-TPI) deceased from 116 to 105, or -9.5%, for the
three-month period ended September 30, 2017, from Q2 2017. However, the
year-over-year (Q3 2016 to Q3 2017) gain for the PSR-TPI was 101 to 105, or
3.9%.
Overall, the global commercial truck
industry is stronger than it has been in a number of years and is expected to
continue to be strong moving into 2018.
While there are still concerns about regional economies such as South
America and Greater China, the global economies continue to improve.
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