North America Economic Outlook – November 2021

Yosyf Sheremeta, PhD, Director of Product Management and Customer Experience, takes a look at what’s in store for the industry segments we follow for the rest of 2021 and beyond.

Transcript

Welcome to the PSR PowerTALK podcast produced by Power Systems Research.

00:06 Joe Delmont

From Power Systems Research I’m Joe Delmont, editor of PSR PowerTALK.

Today we’ll talk with Yosyf Sheremeta about the economic outlook for North America.

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Global Economy On the Path To Economic Recovery, Despite Increased Uncertainty

Yosyf Sheremeta
Yosyf Sheremeta

The global economy is on a healthy rebound trend, but issues with supply chain, logistics and the re-surgency of COVID-19 during Q3 2021 remained.  Power Systems Research witnessed a strong economic recovery globally in H1 2021; however, many challenges still remain.  The rebound will continue to vary widely among different regions/countries, but a complete recovery is not expected until the global pandemic is under control.   With some minor changes among regions and market segments globally, our overall forecast from last quarter remains in place, and that is good news to our industry players, OEMs, powertrain, and component suppliers.

The global economic performance last quarter was in line with our initial projections from earlier this year.  As we projected last quarter, we did not expect any rapid economic recovery in H2 2021, however, we continued to witness a steady increase in economic activities.  During the last quarter of 2021 Power Systems Research expects this trend to remain in place.

Government support in the form of fiscal policies and public health management are driving the economic rebound and largely explain variations in performance across countries. With the targeted monetary support to consumers and certain industries, the demand for products and services globally is coming back, and we expect this trend to carry over into Q1 2022.

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DATAPOINT: 2022 North America Production Estimate, Harvesters 460 Units

460 units is the estimate by Power Systems Research of the number of agricultural harvesters to be produced in the U.S. during 2022.

This information comes from industry interviews and from two proprietary databases maintained by Power Systems Research: EnginLink™ , which provides information on engines, and OE Link™, a database of equipment manufacturers.

Market Share:  With 48.5% of total units produced, Deere leads in production of Harvesters in the U.S.  In second position is Oxbo International’s combined plant totals of 24%; third, is Flory with 10.5%. 

Exports: Collectively, up to 1% worldwide.

Trends: In 2021, production of Harvesters in NA increased 13%.  Production is expected to gain another 3% in 2022.  The Ag industry has fluctuated in recent years and demand for new products declined a few years ago due to falling commodity prices.  Farmers couldn’t afford new equipment and spent years refurbishing existing units.

Currently, it appears that growers are moving from hand to machine harvesting.  They are increasingly using over-the-row mechanical harvesters to pick produce and like commodities.  Especially during COVID times, this type of machinery reduces the need for manual labor during labor shortages.  The increase in harvester production is also attributed to the desire for new machinery that increases productivity and profitability. 

Expect production to fluctuate over the next 3-5 years with an increase of 5% by 2025.   PSR

Carol Turner is Senior Analyst, Global Operations, at Power Systems Research

UTV & ATV Market Dynamics  

NORTH AMERICA REPORT
Michael Aistrup
Michael Aistrup

Market Overview. The global UTV/ATV market size was US$ 8.66 billion in 2021, with a compound annual growth rate (CAGR) of 6.13%. PSR forecasts the global market to grow to US$ 11.67 billion by 2026

The North American UTV/ATV market was valued at US$ 6.66 billion in 2021, and it is expected to reach US$ 8.50 billion in 2026, registering a CAGR of about 5.00% during the forecast period (2022 – 2026).

Applications. UTVs/ATVs were originally associated with sports and recreational activities. Application of these vehicles has diversified, and they are now being used in the agricultural sector and for patrolling, hunting, gardening, and other activities.

A recent application is the United States Army. The military has shown interest in acquiring UTVs/ATVs with features such as rapid transportation, the ability to carry nine fully armed soldiers, agility, and a minimum of 55 mph. 

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North America Economy Faces Multiple Problems

Jim Downey
Jim Downey

SUMMARY. The United States economy is facing several serious problems that don’t have simple solutions and are not likely to be solved for several years, reaching out to the presidential elections in 2024.

Take your pick of problems: Inflation. Stock Market. Climate Changes. Interest Rates. Housing Prices. Gasoline Prices. Food Prices. Social Unrest. Political Conflicts. Worker shortages. Supply Chain Shortages. Russia-Ukraine Conflict.

The bottom line here is that consumers, investors, businesses, and governments are uncertain about what the future holds for the next several years, and this uncertainty makes it difficult to build multiple-year action plans, whether it’s for purchases, manufacturing, marketing, or investing.

Uncertainty makes people nervous, and Uncertainty is the name of the game in the U.S. for the foreseeable future.

However, we’re still optimistic about the U.S. economy and we see 2022 production growing by 11.6% but that activity is likely to fall to 2.7% next year and drop again to 1.5% in 2024.

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Festive Demand Expected To Boost Auto Industry

INDIA REPORT 
Aditya Kondejkar

Adequate rainfall across the country along with the start of the long festive season will keep the demand for automobiles positive and help keep the momentum going in this segment. Additionally, normal monsoons in most parts of the country resulting in a decent agricultural harvest kept demand positive. So, automakers are focusing on building up inventory in anticipation of higher demand

The Indian economy is poised to shrug off the modest tapering of growth in Q1 2022, and aggregate demand is firm and set to expand as the festival season sets in. Hatchback cars and affordable, non-electric motorcycles and scooters are set to register bumper sales in the coming months as India gets ready to celebrate its first ‘normal’ festive season after a gap of two years. Above-normal rains, positive consumer sentiment and a generally optimistic mood are also expected to boost sales of these entry-level vehicles.

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DataPoint: North America Skid Steer Loaders, 2022 Production, 92,700 Units

A Skid Steer Loader, also known as a skid loader, skid-steer loader, or skid steer, is a small rigid frame, engine-powered machine with lift arms used to attach a wide variety of labor-saving tools or attachments.

The four major types of skid steer loaders are Agricultural, 29%; Rental Fleets,  22%; Construction, 20%, and Landscape, 12%.

92,700 units is the estimate by Power Systems Research of the number of Skid Steer Loaders to be produced in North America (United States and Canada) in 2022.

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