Central/South America | Power Systems Research

2025-08-16

Hitachi Construction Plans Regional HQ in Chile

Hitachi Construction Machinery Co., Ltd. plans to establish a regional headquarters in Chile to oversee and expand its operations in Latin America. The move shifts the focus from solely selling new machinery to localizing parts supply and service support, enabling faster responses to dealers and customers.

Following the end of its joint venture with Deere & Company in 2022, the company has been independently growing in the Americas, initially prioritizing North America. The decision for a Chile-based HQ reflects cultural and operational differences from North America, as well as Chile’s importance in the mining dump truck market.

Source: Hitachi Press Release Read The Article

Categories: Central/South America, Commercial Vehicles, Production, South America/Brazil

Office: Brazil Office

2025-07-26

Chinese Machinery Gains Market Share in Brazil

Fabio Ferraresi

Chinese machinery now accounts for 30% of Brazil’s market, up from 18% a decade ago. The agricultural sector, once dominated by local firms, now sees 13.2% of its machines coming from China. Abimaq warns of risks to domestic manufacturers, including loss of market and post-sales service challenges.

Despite concerns, 2025 shows recovery: agricultural machinery sales rose 22.8% through May, construction equipment 17.3%. Abimaq, the Machinery OEM association, urges government support and “equal” competition conditions.

Source: Autodata Read The Article

PSR Analysis. This market rebound in 2025 is primarily driven by favorable weather conditions and government support for small farmers. However, high interest rates and limited credit for large producers pose risks. Meanwhile, Chinese machines are gaining market share, rising from 9.7% to 13.2% in agriculture and 30% overall, raising concerns about post-sales support and declining local industry competitiveness. Without policy changes, foreign content—especially from China—will likely continue displacing domestic production long term. PSR

Fabio Ferraresi is Director, Business Development, South America, for Power Systems Research

Categories: Agricultural, Central/South America, Production

Office: Brazil Office

Brazil Will Be Largest Mercedes Truck Market in 2025

Fabio Ferraresi

If current trends continue, Brazil is set to once again become Mercedes-Benz’s largest truck market worldwide, surpassing Germany as it did in 2023. This outlook was confirmed by Achim Puchert, global CEO of Mercedes-Benz Trucks and former head of the Brazilian operation from 2022 to 2024.

Categories: Central/South America, Commercial Vehicles, Production

Office: Brazil Office

2025-06-22

Brazil May Surpass Europe in Ag Machinery Sales

Fabio Ferraresi

Deere & Company estimates that Brazil will become its second-largest global market within the next five to ten years, surpassing Europe in sales of tractors, harvesters, and other agricultural equipment.

The forecast is based on the expansion of Brazilian agricultural production, particularly soybeans, corn, and sugarcane. According to Cristiano Correia, Vice President of Production Systems for Latin America, “no other region shows a compound growth rate in grain production comparable to Brazil’s over the next decade.”

The Illinois-based company is holding its first Investor Day in Brazil in over a decade in 2025, gathering around 40 investors from North America, Europe, and Asia.

Deere projects a 27% increase in Brazil’s planted grain area by 2035 and expects corn-based ethanol production to double during the same period.

Categories: Agricultural, Central/South America, Sales, South America/Brazil

Office: Brazil Office

2025-05-05

Agrishow 2025 Provides Equipment Innovations

Fabio Ferraresi

Agrishow 2025, held April 28-May 2, 2025, in Ribeirão Preto, São Paulo, confirmed Brazil’s leadership in Agricultural innovation. The show spotlighted sustainable tech, automation, and digital solutions, with both business and attendance increasing since the last show in 2024. The focus: boosting productivity, reducing environmental impact, and preparing for a tech-driven ag future.

Four representatives of the Power Systems Research South America Office representatives attended the 30th edition of Agrishow, Latin America’s premier agricultural technology fair. The event showcased cutting-edge machinery, sustainable solutions, and the latest in precision agriculture.

Categories: Agricultural, Central/South America, Show Reports

Office: Brazil Office

2025-04-20

Interest Rates Hurt Brazil Heavy Truck Production

Fabio Ferraresi

Heavy truck production in Brazil fell 3.7% in Q1 2025 versus the same period in 2024, totaling 16,700 units, according to Anfavea. The decline is attributed to high interest rates (Selic), which have limited fleet renewal despite a record grain harvest.

Heavy truck sales also dropped 7% in the quarter, with 13,000 units registered.

OEM Performance – Heavy Trucks: Volvo: 3,900 units sold (+4% YoY); Scania: 3,500 units (−17%), and Mercedes-Benz: 2,100 units (−13.5%)

Despite the contraction in the heavy segment, total truck production grew 8.2%, reaching 31,700 units. The Medium-duty truck segment production was 8,900 units (+28.5%) and the Light-duty truck production was 4,500 units (+10%)

Categories: Central/South America, Commercial Vehicles, PowerTALK, Production, South America/Brazil

Office: Brazil Office

Brazil Light Vehicle Exports Grow 41%

Fabio Ferraresi

Vehicle exports from Brazil grew by nearly 41% in the first quarter of 2025. Brazil automotive industry shipped 115,600 units abroad, compared to 82,200 vehicles during the same period in 2024. Only in March, 38,900 vehicles were exported, up 19% year-over-year.

The increase was boosted by higher export volumes to Argentina, which accounted for 58% of Brazil’s vehicle exports in Q1 2025. A total of 67,630 vehicles were sent to Argentina— up 120% from the same period last year.

Categories: Central/South America, Commercial Vehicles, Passenger Cars, Minivans, and SUVs, Production, South America/Brazil

Office: Brazil Office

2025-04-19

Automec 2025: Innovation and Transformation

Fabio Ferraresi

Automec 2025 offered a comprehensive showcase of emerging technologies and set the tone for the industry’s future in electrification, connectivity, and advanced diagnostics.

São Paulo – (April 22 – 26, 2025) Automec 2025 reaffirmed its standing as Latin America’s premier trade fair for automotive parts, equipment, and services. Hosting more than 1,500 brands and over 90,000 visitors, the key theme of the events were sustainable mobility, digital transformation, and the professionalization of the repair chain.

Accelerated Electrification. Exhibitors at Automec 2025 focused heavily on supporting this transition with products such as High-efficiency EV charging modules, Battery cooling and heating solutions, and Modular platforms and retrofitting kits for fleet conversion.

Component Innovation. Multiple players showcased system-level improvements including Enhanced thermal management systems, Scalable battery pack architectures, and Power electronics adapted for multi-voltage applications. PSR

Categories: Central/South America, Commercial Vehicles, Show Reports

2025-04-03

Meet Us at Automec

Automec, held in Sao Paulo April 22-26, 2025, is the leading event in Latin America in the Replacement and Repair sectors for light, heavy and commercial vehicles, and a team from Power Systems Research (PSR) will be there to report on the happenings. Event organizers expect more than 1,500 exhibitors and as many as 100,000 attendees.

Fabio Ferraresi, Director-Business Development-South America, for Power Systems Research (PSR), and Ivo Garcia Lopes, Senior Associate Consultant, will be at the fair. You can read show reports on LinkedIn, powersys.com and in our PowerTALK newsletter. For more information on Automec Show, click here. If you would like to set up a meeting with Fabio, contact him at info@powersys.com. Have a great Automec experience. #PSR, #automerc, #autoparts, #powersystemsresearch, #PSR, #commercialvehicles

Categories: Central/South America, Commercial Vehicles, Show News

Office: Brazil Office

Agrishow 2025. We’ll Be There.

Agrishow (April 28 – May 2, 2025) is the biggest and most important agricultural technology trade show in Brazil and one of the largest in the world. Fabio Ferraresi, Director-Business Development-South America, for Power Systems Research (PSR), and Heitor Aguiari, Agricultural Analyst, will be at the fair. More than 195,000 attendees are projected to visit the show, which will cover 520,000 square meters. You can read show reports on LinkedIn, powersys.com and in our PowerTALK newsletter.

For more information on Agrishow, click here. If you would like to set up a meeting with Fabio, contact him at info@powersys.com. Have a great Agrishow experience. #PSR, #agrishow, #agriculture, #powersystemsresearch, #PSR

Categories: Agricultural, Central/South America, Show News

Office: Brazil Office

News: Central/South America

Agrishow 2025. We’ll Be There.

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