NA Electric Motorcycle Segment Growing

Motorcycling in America is changing as industry leaders and new technology competitors are trying to attract newer/younger riders who want something different from Harley-Davidson’s big cruisers or screaming Japanese and European performance bikes.
The changes are in response to younger riders who are attracted to the efficiency and fun of two-wheel travel associated with e-motorcycles, while older riders are losing interest, or simply becoming unable to ride any longer.
At present, e-motorcycles remain a niche market. Riders are typically city dwellers in their early 40s–slightly younger than the average age of a U.S. motorcycle rider, which is 47, according to the Motorcycle Industry Council’s U.S. Motorcycle Owner Survey — and uses the bike to commute.