Russian Auto Production Catching Up with Demand

The Russian automotive sector is expanding and has a good chance to meet existing payable demand, reports industry minister Mr. Manturov. He said the domestic market has taken fourth place in Europe by volume for the first time.

Car sales have  been growing the last three months, and dealers are talking about a shortage of inventory. If the production does not recover until Spring, the market will be short, they say. But the minister said OEMs will handle this challenge easily.

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Semiconductor Shortage Forces Automobile Production Cuts

Aditya Kondejkar

Officials at Volkswagen, Ford, Fiat Chrysler, Toyota and Nissan all say they have been hit by the shortage and have been forced to delay production of some models in order to keep other factories running.

A widening global shortage of semiconductors for auto parts is forcing major auto companies to halt or slow vehicle production just as they were recovering from pandemic-related factory shutdowns.

“This is absolutely an industry issue,” Toyota spokesman Scott Vazin said in an email. “We are evaluating the supply constraint of semiconductors and developing countermeasures to minimize the impact to production.”

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Hyundai and Apple in Talks To Develop Self-Driving EVs

Hyundai Motor and Apple are negotiating a partnership in the field of self-driving EVs, reports the Korean newspaper Korea IT News. Other media reported that Hyundai and Apple are aiming to launch a self-driving EV in 2027. Soon after this report, Hyundai announced that it was in early stage talks with Apple. (The above is excerpted from Newsweek)

Hyundai is playing a central role in the Apollo Project, the self-driving EV strategy of Chinese IT giant Baidu and is also actively mass-producing EVs.

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VW To Build $3 Billion EV Plant in East China

Jack Hao
Jack Hao

VW China has increased its share in the electric vehicle joint venture JAC Volkswagen to 75% and obtained joint venture management rights. At the same time, it has obtained a 26% stake in the EV battery maker Gotion High-Tech to support the future electrification of the group. The total investment of the above two projects is estimated to be about €2 billion.

The plant, which has an estimated investment of US$3.06 billion (20 billion yuan) from both Volkswagen and JAC Motors, will be finished by the end of 2022, and its first vehicle will roll off the assembly line in 2023.

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GM Resumes $2 Billion Investment Program in Brazil

After freezing all investment last year due to the Covid-19 pandemic, GM is now resuming its investment program of 10 billion of Brazilian Reais, equivalent to US$ 2 billion. The program funds new vehicles, infotainment systems, as well as modernization of the plants in Sao Paulo state.

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PSR Analysis: GM has kept and amplified their market leadership position in Brazil. In 2020, they moved into second place. Their continuous investment on new products and productivity has been recognized by the market.   PSR

Fabio Ferraresi is Director Business Development, South America, for Power Systems Research

NA Economic Outlook: Slower H1 2021, But Much Stronger H2 2021 Expected

Yosyf Sheremeta
Yosyf Sheremeta

SUMMARY.  In our previous forecasts, we have discussed some hope for a V-shaped recovery, it did not materialize.  Our conclusion was based on several factors, such as the current economic cycle, overall strength of the economy, fiscal policy, political landscape in the US and globally, etc. After managing through the early stages of the pandemic in H1 2020, we saw good trends in H2 2020 and we had reasons to be optimistic for a quick recovery.

However, the recovery took a slight pause during the last few months.  Unemployment continued to increase, and regional lockdowns prevented the necessary demand for a significant year-end growth.  Now that the elections are over, we’ll have yet to see what the new administration will be able to achieve during the next two years.  Specifically, if the long awaited infrastructure reform can be passed.  However, fiscal policy with near zero interest rates, which government has promised to keep in place for the near future, will provide a good platform for the economic recovery and allow us to look optimistically into 2021-2022.

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Increased Utilization Fees for Vehicles Planned

Russian authorities plan to increase vehicle utilization fees in 2021, according to automotive sources.

Utilization fees could be increased by as much as 25-30% for all types of vehicles, including special machinery, according to industry sources. This measure would be accompanied by a comparable devaluation of the national currency, which would reduce trade barriers.

Utilization fees were implemented in 2012. It was always considered as a compensation of Custom’s tax reduce after Russia’s entry into WTO. It was set in Russian Rubles. Initially, the fees were paid by the importers only. However, they later were expanded to everybody, but then local OEMs started receiving industrial subsidies, compensating for this fee.

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PSR Analysis: With reduced tax collection and increased State expenses in 2020, Russian authorities are seeking sources to compensate for income losses. Increasing utilization fees is one way to do this.    PSR

Maxim Sakov is Market Consultant – Russia Operations for Power Systems Research

Kia Motors Targets Growth in Rural Markets

Aditya Kondejkar

Kia Motors is expanding its network and targets to reach 300 touchpoints by the end of the year. Further, the company will now focus on expansion in tier-IV and upcountry markets, which will further penetrate the Indian market.

The company is identifying the nerves of Indian customers. It has rightly understood that one of the critical factors in purchasing a car is consumers’ proximity to the brand. Hence, even before the first product (Seltos) launch in the market, it had a wide-spread network in 160 cities with 265 touchpoints.

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Daimler India Adopts Aggressive Dealer Strategy

Daimler India, which recently set up 10 new touchpoints, plans to have at least 350 dealerships across India in the next two years as it looks to deepen market penetration.

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In September, DICV announced plans to grow its BharatBenz dealer network by 10%, exceeding 250 outlets by the end of 2020. With the opening of these new touchpoints, the company moves a step closer to cutting the distance between dealerships from 160 km to 120 km. The company is expanding strategically. The touchpoints are located on leading national and state highways, improving DICV’s golden quadrilateral coverage.

Along with increasing domestic reach, the company is focusing on the export market. Post announcement of the production-linked incentive (PLI) scheme, the company plans to invest in the country. The new investment could be used to increase the localization levels of components to avail the PLI. Furthermore, India has moved to BS-VI norms (equivalent euro 6 norms), it will be relatively easier for the company to cater to domestic as well as an export market with the same engines (with few moderations).   PSR

Aditya Kondejkar is Research Analyst – South Asia Operations – for Power Systems Research

Japan Sees Hydrogen as Main Fuel by 2030

Akihiro Komuro
Akihiro Komuro

The government of Japan has set a target of 10 million tons of hydrogen to be used in Japan by 2030, enough to operate more than 30 nuclear power plants. This would be more than 10% of the total electricity capacity in Japan.

It will also hasten the practical application of hydrogen power generation and accelerate the spread of FCVs. The government will provide support through a newly established 2 trillion Yen fund and tax incentives for capital investment.

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