Daimler India Commercial Vehicle (DICV), a subsidiary of Stuttgart-based Daimler, plans to increase its dealership count by 10% to 250 this year. Read The Article
As Ashok Leyland (second largest player in the MH CV segment) is reducing its business to focus on SCV, DICV is adopting an aggressive strategy in the struggling Indian MH CV industry.
DICV has 230 dealerships, and this move would push dealerships to more than 250 by the end of 2020. With new dealerships, the company says it can reduce the distance between dealerships from 160 km to 120 km. At the same time, new touchpoints will strengthen the company’s reach in the golden quadrilateral.
In the last month, the company also has entered the used truck market, which is currently highly fragmented. PSR
Aditya Kondejkar is a Research Analyst, South Asia Operations, with Power Systems Research
