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Kubota Unveils First Fuel Cell Tractor
JAPAN REPORT

Akihiro Komuro On March 28, Kubota unveiled the first prototype of a fuel cell-powered tractor. Although no release date has been set, the company will consider installing fuel cells in unmanned, automated tractors. Kubota is also developing battery-powered agricultural equipment, but the company believes that hydrogen-powered fuel cells will be effective for medium-large sized agricultural equipment.
Kubota is rushing to commercialize fuel cells because it believes demand will grow in developed countries such as Japan, Europe and the United States as a result of the trend toward decarbonization. The prototype machine has about 60 horsepower and has three hydrogen tanks installed above the cabin, which are used in Toyota’s Mirai fuel cell car. It generates electricity by reacting hydrogen with oxygen to power the engine. In the experiment, a tractor was equipped with a plowing unit to till the soil.
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Kubota Plans To Produce Batteries for EV AG Equipment
JAPAN REPORT
Kubota is considering in-house production of batteries for electric agricultural equipment. It is considering developing and designing its own batteries and building a new plant in Japan.
The company intends to launch electric tractors and mowers in Europe and the United States by 2030. Kubota is preparing for increased demand in Europe, the U.S., and other markets by establishing a system for in-house production of batteries, which determine the running time of electric agricultural machinery.
Kubota currently manufactures diesel engines for agricultural machinery, mainly in Thailand and Japan and ships them to the United States and Europe for final assembly. Regarding batteries, which are a key component of electric agricultural machinery, President Kitao said, “As with engines, we would like to be able to produce batteries for Asian markets in Thailand, and those for Japan, Europe, and the United States in Japan.”
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AG and CE Segments Poised for Substantial Growth in Brazil
The agricultural and construction equipment sectors in Brazil are poised for significant growth in coming years, according to data compiled by Anfavea (National Association of Automotive Vehicle Manufacturers) in conjunction with the IBGE (Brazilian Institute of Geography and Statistics).
A comprehensive survey identified 5.1 million agricultural establishments nationwide, of which 14.5% possessed tractors and 2.4% had harvesters, indicating substantial potential for expansion provided farmers have access to both public and private financing avenues for equipment acquisition.
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Mahindra Plans To Double Tractor Exports
INDIA REPORT

Aditya Kondejkar “Our aim is that with the launch of Oja (platform), we will double our export in the next three years,” says Hemant Sikka, president of Mahindra’s farm equipment sector. “So, we want to increase exports from 18,000 to 36,000 in about three years.”
In collaboration with Mitsubishi Mahindra Agriculture Machinery, Japan, and an investment of INR 1200 crore, the new Oja platform could help Mahindra win 25% of the worldwide tractor demand. This includes tapping into new markets such as Europe and ASEAN, as well as strengthening its presence in sectors like horticulture.
Source: Economic Times Read The Article
PSR Analysis: The launch of Mahindra Tractors’ new Oja platform underscores a strategic move with several critical business implications. First, the entry into the 80,000 unit ASEAN market represents an expansion initiative, targeting countries such as Thailand, Indonesia, and the Philippines. This move aligns with the company’s global growth strategy, capitalizing on the increasing demand for tractors in these emerging markets.
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Sonalika Group Plans $100 Million for Export Facility
INDIA REPORT

Aditya Kondejkar Sonalika Group is planning to spend approximately $100 million to set up a manufacturing facility for the production of tractors aimed at the international export market. Production will be used to developing products tailored to meet customer requirements in Latin America, Europe, United States, Oceania and South Asia
“We are looking at investing $100 million to set up a dedicated facility for exports. The new unit will have total installed capacity of 100,000 units and will be commissioned within the next two years,” according to Gaurav Saxena, director and CEO of the company’s International Tractors Ltd., operation.
One-third of the group’s revenue is attributed to exports, and the organization aims to be among the world’s top three tractor brands by 2030, considering the global sale of 1.5 million tractors. Presently, ITL exports 35,000 units and has set a target to reach 100,000 units within the next seven years.
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Methane Is A Big Greenhouse Gas Problem
The world has a methane gas problem. Methane is over 80 times worse for forcing global heating over 20 years than its greenhouse gas sibling, carbon dioxide.
And yet we love to burn natural gas, which is mostly methane, to make electricity and heat. Our agricultural and food systems leave a lot of biomass lying around where a lot of it turns into methane and enters the atmosphere. Acceptable limits of leakage are suggested at 0.2%, however evidence suggests that actual leakage to be in the range of 1.5% to 3%
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CONEXPO 2023 Features Hydrogen, Electric Equipment
Walking CONEXPO 2023, the giant international construction show in Las Vegas this month, it was obvious that OEMs are devoting huge amounts of resources to developing alternative power sources for their compact equipment.
Hydrogen powered units and battery packs were common and new products powered by alternative energy sources were popular with attendees. New technology was the name of the game at this year’s show.
However, there were several prototypes that were built only for the show, according to some exhibitors, and were not likely to be put into mass production anytime soon. In fact, one manufacturer told us, “This was manufactured for the purpose of the exhibition and is not intended for mass production.”
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Brazilian Law for AG Tractor Cabins Changes
The law requiring the use of cabin tractors for spraying includes changes in applications and timing. Under the new wording, cultivation methods in which the use of the original or adapted closed cabin is unfeasible depending on the spacing between lines, a sprayer trailer pulled in a machine without closed cabin may be used, provided that it meets certain conditions.
New deadlines vary from 120 months for small properties and 60 months for large properties.
PSR Analysis: Given…
