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Mahindra Plans To Double Tractor Exports
INDIA REPORT

Aditya Kondejkar “Our aim is that with the launch of Oja (platform), we will double our export in the next three years,” says Hemant Sikka, president of Mahindra’s farm equipment sector. “So, we want to increase exports from 18,000 to 36,000 in about three years.”
In collaboration with Mitsubishi Mahindra Agriculture Machinery, Japan, and an investment of INR 1200 crore, the new Oja platform could help Mahindra win 25% of the worldwide tractor demand. This includes tapping into new markets such as Europe and ASEAN, as well as strengthening its presence in sectors like horticulture.
Source: Economic Times Read The Article
PSR Analysis: The launch of Mahindra Tractors’ new Oja platform underscores a strategic move with several critical business implications. First, the entry into the 80,000 unit ASEAN market represents an expansion initiative, targeting countries such as Thailand, Indonesia, and the Philippines. This move aligns with the company’s global growth strategy, capitalizing on the increasing demand for tractors in these emerging markets.
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Sonalika Group Plans $100 Million for Export Facility
INDIA REPORT

Aditya Kondejkar Sonalika Group is planning to spend approximately $100 million to set up a manufacturing facility for the production of tractors aimed at the international export market. Production will be used to developing products tailored to meet customer requirements in Latin America, Europe, United States, Oceania and South Asia
“We are looking at investing $100 million to set up a dedicated facility for exports. The new unit will have total installed capacity of 100,000 units and will be commissioned within the next two years,” according to Gaurav Saxena, director and CEO of the company’s International Tractors Ltd., operation.
One-third of the group’s revenue is attributed to exports, and the organization aims to be among the world’s top three tractor brands by 2030, considering the global sale of 1.5 million tractors. Presently, ITL exports 35,000 units and has set a target to reach 100,000 units within the next seven years.
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Methane Is A Big Greenhouse Gas Problem
The world has a methane gas problem. Methane is over 80 times worse for forcing global heating over 20 years than its greenhouse gas sibling, carbon dioxide.
And yet we love to burn natural gas, which is mostly methane, to make electricity and heat. Our agricultural and food systems leave a lot of biomass lying around where a lot of it turns into methane and enters the atmosphere. Acceptable limits of leakage are suggested at 0.2%, however evidence suggests that actual leakage to be in the range of 1.5% to 3%
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CONEXPO 2023 Features Hydrogen, Electric Equipment
Walking CONEXPO 2023, the giant international construction show in Las Vegas this month, it was obvious that OEMs are devoting huge amounts of resources to developing alternative power sources for their compact equipment.
Hydrogen powered units and battery packs were common and new products powered by alternative energy sources were popular with attendees. New technology was the name of the game at this year’s show.
However, there were several prototypes that were built only for the show, according to some exhibitors, and were not likely to be put into mass production anytime soon. In fact, one manufacturer told us, “This was manufactured for the purpose of the exhibition and is not intended for mass production.”
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Brazilian Law for AG Tractor Cabins Changes
The law requiring the use of cabin tractors for spraying includes changes in applications and timing. Under the new wording, cultivation methods in which the use of the original or adapted closed cabin is unfeasible depending on the spacing between lines, a sprayer trailer pulled in a machine without closed cabin may be used, provided that it meets certain conditions.
New deadlines vary from 120 months for small properties and 60 months for large properties.
PSR Analysis: Given…
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Thailand Kubota Takes Measures To Secure Manpower
SOUTHEAST ASIA: THAI REPORT

Akihiro Komuro In Thailand, one of the most industrialized countries in Southeast Asia, automation is accelerating in the manufacturing industry as the working population tapers off. Workers’ attitudes are changing, and fewer Southeast Asians are migrating to Japan. Business models based on cheap labor are no longer viable in Asia.
When I visited the Amata City plant of Siam Kubota, a locally incorporated subsidiary of agricultural machinery giant Kubota Corporation, I saw countless automated guided vehicles (AGVs) running in every direction.
Sales of tractors and combine harvesters are booming, thanks in part to the government’s special demand for subsidized farm machinery for those who lost their jobs due to the COVID-19 disaster and are now returning to their hometowns to start farming. The fruits of this policy are being returned in the form of year-end bonuses, and Siam Kubota is not suffering from a labor shortage at this time.
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Agri Week 2022 Report: Drones Become Popular
FAR EAST: JAPAN REPORT

Akihiro Komuro Agri Week 2022 is a comprehensive exhibition on agriculture, livestock, and horticulture. It is held twice a year in Kyushu and Kanto. Agricultural materials, smart agriculture products, livestock materials, and products related to industrialization are exhibited. Agriculture Week consists of the following four exhibitions: AGRI TECH (Material & Technology), AGRI NEXT (Next Generation), AGRI PROCESS (Farmer‘s Processing), LIVESTOCK (Livestock Supply & Equipment)
Source: Official HP
PSR Analysis: The drone market is seeing an increase in the number of new entrants. Currently, the market size is estimated to be around 300 billion yen, but some say it will grow to nearly 800 billion yen in five years. This is because the revision of the Civil Aeronautics Law to be implemented this December will lift the ban on Level 4 unassisted visual flights in manned areas. Until now this has been limited to Level 3 unmanned areas. Currently, the use of drones is mainly for spraying chemicals, but it is also being considered for logistics, inspections, civil engineering, and construction.
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Record Sales of Agricultural Machines in Brazil
BRAZIL/SOUTH AMERICA REPORT

Fabio Ferraresi Friday Oct. 7 Anfavea published the number of 42,800 units of Agricultural machines sold from January to August 2022, 23.6% above same period of 2022.
Source: Automotive Business Read The Article
PSR Analysis: Record harvest and high commodities prices enable farmers to invest in Agricultural Machines. This situation supports and sustains our production forecast for the year. PSR
By Fabio Ferraresi, Director Business Development…