Power Systems Research (PSR) is an international research company based in St. Paul, Minnesota, USA. It operates a second North America office in Detroit, Mich., and has offices in five other countries. PSR analysts have been collecting and analyzing global engine and powertrain data and information since 1976, and we use this data to develop targeted forecasts by industry segment and region.
Our team of experienced analysts works with OEMs, engine and component manufacturers, dealers, fleet managers and industry experts to compile detailed and focused data that has become an industry standard. It’s the leading source of global information on engines and power equipment powered by IC and alternate sources. Whether you need detailed global data, forecasts or customized local market studies, we can provide you with Data, Forecasting and Solutions. Let’s start today.
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Will Fuel Cell Cars Be Relevant in 20 Years?
Research by IDTech predicts that by 2044, hydrogen fuel cell cars will represent only about 4% of the total zero-emission passenger vehicles market. While the research predicts that hydrogen fuel cell cars would be a “very small portion” of the car market, IDTech also forecasted that about one fifth of zero-emission trucks would run on hydrogen.
Greater upfront costs for FCEVs over both combustion engine vehicles and BEVs, and increasing running costs makes an fuel-cell car a hard sell for consumers. IDTech cited lack of hydrogen refueling as a significant factor holding back FCEV
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Drivers of Heavy, Dirty Cars Pay Stiff Penalty Tax in France
As of Jan. 1, 2024, the French government has revised its “malus écologique”, a one-time penalty tax for registering bulky, CO2-emitting cars, to include many more ICE vehicles, even some of the most popular budget models.
Drivers of cars emitting 118 g/km of CO2 pay €50 (about $55), and this increases rapidly with higher CO2 emissions, with a maximum ceiling for vehicles reaching €60,000 ($65,590). Vehicles weighing 1,600 kg/1.6 tons or more will have to pay between €10 and €30 per additional kilo.
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GM, Komatsu Plan Hydrogen Fuel Cells for EV Mining Truck
General Motors and mining and construction equipment giant Komatsu plan to jointly design and validate the hydrogen fuel cell technology for the 930E electric drive mining truck. GM has been conducting hydrogen fuel cell research and product development for more than 50 years and has developed platforms for both lithium-ion batteries and hydrogen fuel cells.
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US Discovers Local Lithium Bonanza For EV Batteries
A few years ago, the idea of manufacturing EV batteries in the US was fraught with hurdles, the key issue being the absence of a domestic lithium pipeline. The US had earned a reputation as the biggest producer of lithium in the world, as well as the biggest user of lithium in the world (it was even used in the drink 7Up), but this growth stopped over health concerns and the US dwindled down to just one operation by the time the EV market took off.
The lithium supply chain is still problematic to the extent that it involves digging new surface mines, but an alternative solution has been emerging in the form of geothermal brine, and the US Department of Energy is pulling out all the stops to promote it. In 2020, the US Geological Survey identified five states with major deposits: Arkansas, California, Nevada, North Carolina, and Utah.
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Record-Low EV Battery Prices Recorded in 2023
Thanks to a variety of factors (mostly base economics), lithium-ion battery packs are at record low prices. After dropping 14%, they are down to $139/kWh vs 2022. Prices for key battery metals, especially lithium, have fallen sharply since January, due to significant growth in production capacity in all parts of the battery value chain, from raw materials and components to cells and battery packs.
The steep price drop and record low average price come on the heels of price increases in 2022 that had brought battery prices back to 2020 levels. 10 Years ago, battery packs (including cells) cost $780 per kwh. These figures represent an average across multiple battery end-uses.
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CATL Creates Fast Charging Electric Car Skateboard
CATL, the worlds largest battery manufacturer, is not waiting for customers to come knocking on its door to buy batteries for their electric models. It has created what it calls its CATL Integrated Intelligent Chassis, a skateboard design that incorporates all the bits and pieces needed to make a fully functional electric car
Source: CleanTechnica: Read The Article
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High Energy Density, Cobalt-Free Lithium-Ion Battery Developed
ALTERNATIVE POWER REPORT

Guy Youngs Today’s electric vehicles are predominantly powered by nickel-manganese-cobalt (NMC) lithium-ion batteries. However, the inclusion of cobalt in this type of batteries has been considered problematic due to its anticipated scarcity as well as the associated supply chain risks related to its single source, human rights and mining practices.
Japanese scientists have developed a high energy density, cobalt-free lithium-ion battery that yields about 60% greater energy density than conventional lithium-ion batteries for an equivalent weight and volume and sustains unprecedented 1,000 cycles.
Source: PV Magazine: Read The Article
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Electrify Where It Makes Sense
NORTH AMERICA REPORT

Chris Fisher Energy and the environment are the issues that will redefine the trucking industry over the next decade. That’s what Chris Spear, president and CEO of the American Trucking Associations, told a room full of industry experts in November at the annual Cummins-Meritor and Pressure Systems International fleet technology event held in San Antonio, Texas.
But he said the timeline the industry has placed on the adoption of battery electric vehicles (BEV) and to achieve zero emissions are “completely unachievable.”
“It takes time. We’re not going to get there starting in 2030. We’re not going to meet that by 2035. It ain’t gonna happen,” Spear said, “and when it fails, it’s not only going to be embarrassing, it’s going to cost a lot of people their jobs. To me, that’s just unacceptable.”
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Outdoor Recreation Adds $1Trillion to U.S. Economy

The U.S. Department of Commerce’s Bureau of Economic Analysis (BEA) recently released economic data from the Outdoor Recreation Satellite Account for the year 2022, showing the largest economic impact in its history and outdoor recreation’s economic impact on the U.S. economy.
These new figures reveal that outdoor recreation generates $1.1 trillion in economic output (2.2% of GDP), 4.98 million jobs and comprises 3.2% of U.S. employees.
From 2021 to 2022 the GDP contribution from outdoor recreation increased by 4.8% and employment increased by 7.4%, according to the report.
Outdoor recreation remains a significant sector of the U.S. economy. A wide range of activities—from hiking, boating, and hunting to golf and tennis—result in outdoor recreation jobs in a wide variety of industries
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China Discovers Unique Battery Material

Guy Youngs A newly discovered ore containing vast quantities of an element widely used in semiconductors has been found in China. The discovery could propel new advances in battery technology.
Geologists have found the rare earth metal niobium inside the new ore named niobobaotite from north China’s Inner Mongolia. The rare earth metal is widely used in alloys for jet engines and rockets and has also been shown to have exceptional current conducting properties in low temperatures.
Researchers have said batteries made from niobium have several advantages over traditional lithium-ion batteries. The Brazilian Metallurgy and Mining Company (CBMM) has been working on new projects towards the use of niobium to make advanced lithium-ion batteries.
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Lynn has over 30 years of sales and sales management experience. Currently at Power Systems Research, Lynn has direct responsibility for Business Development across 13 key industries including Construction, Agriculture, Commercial Vehicles, Recreational Products, Lawn and Garden and Marine. Overseeing the Global Account Management team, focused on driving revenue and growth by providing production, forecast and population data for IC engines, electric and hybrid powertrains to OEMs and suppliers across the world.
Prior to joining PSR, Lynn was the Director of Sales at Wards Automotive, a division of Informa and an Account Executive at IHS Markit (S&P Global). Additionally, Lynn spent over 20 years in various Sales and Management positions with the Hertz Corporation.
Lynn graduated from Northern Michigan University with a Bachelor of Science degree in Marketing. In her free time Lynn enjoys golfing, snow skiing, paddle boarding and spending time with family and friends.
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Jack Prince brings over 25 years of business development and commercialization experience to the global automotive and mobility industries. He uses research and data to help clients identify market opportunities and improve business efficiency while enhancing product performance. Jack has advised emerging ventures on market discovery, product strategy, and investor engagement. His experience includes supporting global ventures in electromechanical systems, radar and sensor technologies, structural plastics, SaaS platforms, and vehicle access solutions. Jack holds a Bachelor of Science in Business Administration and is currently completing an Executive MBA at Michigan State University.
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