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Brazil May Surpass Europe in Ag Machinery Sales
Fabio Ferraresi Deere & Company estimates that Brazil will become its second-largest global market within the next five to ten years, surpassing Europe in sales of tractors, harvesters, and other agricultural equipment.
The forecast is based on the expansion of Brazilian agricultural production, particularly soybeans, corn, and sugarcane. According to Cristiano Correia, Vice President of Production Systems for Latin America, “no other region shows a compound growth rate in grain production comparable to Brazil’s over the next decade.”
The Illinois-based company is holding its first Investor Day in Brazil in over a decade in 2025, gathering around 40 investors from North America, Europe, and Asia.
Deere projects a 27% increase in Brazil’s planted grain area by 2035 and expects corn-based ethanol production to double during the same period.
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AUTODATA Power Systems Research
Carlos Briganti, Managing Director South America Operations for Power Systems Research (PSR), participated in a major article on the future of diesel in trucks and buses in the March 2025 issue of AUTODATA magazine.
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Interest Rates Hurt Brazil Heavy Truck Production
Fabio Ferraresi Heavy truck production in Brazil fell 3.7% in Q1 2025 versus the same period in 2024, totaling 16,700 units, according to Anfavea. The decline is attributed to high interest rates (Selic), which have limited fleet renewal despite a record grain harvest.
Heavy truck sales also dropped 7% in the quarter, with 13,000 units registered.
OEM Performance – Heavy Trucks: Volvo: 3,900 units sold (+4% YoY); Scania: 3,500 units (−17%), and Mercedes-Benz: 2,100 units (−13.5%)
Despite the contraction in the heavy segment, total truck production grew 8.2%, reaching 31,700 units. The Medium-duty truck segment production was 8,900 units (+28.5%) and the Light-duty truck production was 4,500 units (+10%)
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Agrishow 2025. We’ll Be There.
Agrishow (April 28 – May 2, 2025) is the biggest and most important agricultural technology trade show in Brazil and one of the largest in the world. Fabio Ferraresi, Director-Business Development-South America, for Power Systems Research (PSR), and Heitor Aguiari, Agricultural Analyst, will be at the fair. More than 195,000 attendees are projected to visit the show, which will cover 520,000 square meters. You can read show reports on LinkedIn, powersys.com and in our PowerTALK newsletter.  …
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