Chinese machinery now accounts for 30% of Brazil’s market, up from 18% a decade ago. The agricultural sector, once dominated by local firms, now sees 13.2% of its machines coming from China. Abimaq warns of risks to domestic manufacturers, including loss of market and post-sales service challenges.
Despite concerns, 2025 shows recovery: agricultural machinery sales rose 22.8% through May, construction equipment 17.3%. Abimaq, the Machinery OEM association, urges government support and “equal” competition conditions.
Source: Autodata Read The Article
PSR Analysis. This market rebound in 2025 is primarily driven by favorable weather conditions and government support for small farmers. However, high interest rates and limited credit for large producers pose risks. Meanwhile, Chinese machines are gaining market share, rising from 9.7% to 13.2% in agriculture and 30% overall, raising concerns about post-sales support and declining local industry competitiveness. Without policy changes, foreign content—especially from China—will likely continue displacing domestic production long term. PSR
Fabio Ferraresi is Director, Business Development, South America, for Power Systems Research
