Argentina has approved Toyota’s project under its large-investment incentive program, RIGI. The plan calls for a third plant at Toyota’s Zárate complex, with US$1.25 billion in eligible investment. The first model would be a full-hybrid pickup, with a possible SUV derivative later. The government estimates that around 70% of production would be exported.
Source: La Nación Read The Article
PSR Analysis. Toyota is working to rebuild the wide lead it once held in South America’s pickup market. A more modern lineup is essential as Chinese brands bring more advanced powertrains and features to the region. In Brazil, the Hilux-based SW4 has already lost ground to Chinese SUVs such as GWM’s Haval H9. A full-hybrid pickup built in Argentina would strengthen Toyota’s position across the region. PSR expects Toyota’s regional pickup volumes to recover.PSR
Fabio Ferraresi is Director, Business Development, South America
