BRAZIL/SOUTH AMERICA REPORT
Volkswagen announced Feb. 4, 2024, that it plans to invest US$ 250 million in Argentina by 2026. Primarily, the funds will facilitate the ongoing production of the Amarok medium pickup truck, coinciding with the imminent launch of its new generation. Additionally, resources will be allocated towards sustaining the production of the Taos SUV.
At the same time, a new stamping line will be established in Pacheco. The investment also will enable the commencement of Ducati Motorcycle production at the Córdoba unit, which currently focuses on Volkswagen transmissions.
Source: Automotive Business Read The Article
PSR Analysis. The investment reinforces the presence of VW in South America, since the biggest portion of the production is destinated to be exported to other South American countries. The long term presence of VW in Argentina and other South American countries is key for its sustainable business in the region that contributes significantly to its global business. PSR
Fabio Ferraresi is Director Business Development South America for Power Systems Research
