281,000 units is the estimate by Power Systems Research of the number of ATVs expected to be produced in North America in 2024.
ATV is short term for All Terrain Vehicle. This vehicle commonly has four wheels and is designed to be driven off road. It seats one person, or sometimes two, one in front of the other. ATVs are utilized in a variety of activities that include recreation, sport and military related needs.
This product information comes from industry interviews and from two proprietary databases maintained by Power Systems Research: EnginLink™ , which provides information on engines, and OE Link™, a database of equipment manufacturers.
Exports: Mexico, up to 45% worldwide, andUnited States, up to 30% worldwide. As of 2022, approximately 60% of the ATVs Suzuki made in its Rome, GA, facility remained in the U.S. while the remainder were sold internationally.
Market Share: With combined plant totals of 26%, Polaris leads in production of 4-Wheeled ATVs in North America. In second position is Honda with 25%; third, is Yamaha with 16%.
Carol Turner is Senior Analyst, Global Operations at Power Systems Researech
