288,000 units is the estimate by Power Systems Research of the number of ATVs to be produced in North America in 2023.

ATV is a short term for All Terrain Vehicle. It commonly has 4 wheels and is designed to be driven off road. It seats one person, or sometimes two, one in front of the other.

This information comes from industry interviews and from two proprietary databases maintained by Power Systems Research: EnginLink™ , which provides information on engines, and OE Link™, a database of equipment manufacturers.

Market Share: With 28% of total units produced, Polaris leads in the production of 4-wheeled ATVs in North America.  In second position and third position are Honda and Yamaha Motor with 22% and 18.5%, respectively.   PSR

Carol Turner is Senior Analyst-Global Operations, at Power Systems Research