The 261,100 units is the estimate by Power Systems Research of the number of tillers to be produced in North America (Mexico and the U.S.) in 2020.
This information comes from industry interviews and from two proprietary databases maintained by Power Systems Research: EnginLink™ , which provides information on engines, and OE Link™, a database of equipment manufacturers.
Market Share: With combined plant totals of 52%, MTD leads in production of tillers in North America. In second position is Schiller Grounds Care with 33%, and in third place is Honda Power with 5.5%.
Exports: Mexico exports up to 65% of its production, and the U.S. ships up to 35% of its production worldwide.
Trends: Production of Tillers in North America decreased nearly 16% in 2019, compared to 2018. Production is expected to drop an additional 10% in 2020. The decline is attributed to Husqvarna discontinuing their line of tillers along with a lull in demand for new products.
In recent years, there has been a steady demand for tillers in both the commercial and residential sectors. Driven by an acceleration in GDP growth, consumers will be increasingly willing to spend their disposable incomes on durable goods, landscaping services, and recreational activities, thereby boosting demand for both consumer and commercial outdoor power equipment.
It’s possible that COVID-19 may cause a production decline, but this impact may be only minor because homeowners are keeping up their yards and creating flower beds, etc. Expect production to increase 10% by 2025. PSR
Carol Turner, is Senior Analyst, Global Operations, at Power Systems Research
