This article initially appeared in the February 2020 issue of PowerTALK ™ News.
Foton says it will start producing Trucks in Guaíba-RS, in the facility formerly designated for his own factory. However, the production will be handled by GEFCO under a manufacturing contract, with parts imported from China. Previously, Foton assembled its trucks at the Agrale plant, also in Rio Grande do Sul state, to meet commitments made under government incentive programs. The number of models built here is likely to increase during the year, but no details have been disclosed.
Source: Automotive Business Read The Article
PSR Analysis: At the same time Foton works on local production, it is working on adding about 50 dealers from Ford Trucks, which closed its operations in Brazil, to eliminate one of the biggest gaps to increase sales. The other gaps, such as reliability perception and spare parts availability, will take longer to be addressed, but we can see growth in sales and production of the Chinese OEM in Brazil, given more positive market conditions. PSR
Fabio Ferraresi is Director-Business Development SA
