News

2024-02-27

Hyundai Shifts EV Plans, Introduces Genesis Hybrid

SOUTH KOREA REPORT

Hyundai Motor Company is developing a hybrid vehicle for its Genesis luxury brand. The company had planned to focus on EVs and FCVs for the Genesis, which will be launched after 2025. The recent slowdown in the growth of the EV market has forced the company to change its strategy.

According to industry insiders, Hyundai Motor is developing a hybrid engine and related systems for the Genesis, which is expected to be launched in 2025. Hybrid models will be added to the mainstream GV80 and GV70 models. The company plans to expand its HV lineup under the Hyundai Motor and Kia brands as well, having decided to introduce HVs under its luxury car brands due to the risk of slumping sales if it continues to shift more toward EVs. Hyundai Motor’s HV sales in 2023 were up 53% from the previous year to approximately 380,000 units.

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2024-02-23

2024 NA ATV Production: 281,000 Units

281,000 units is the estimate by Power Systems Research of the number of ATVs expected to be produced in North America in 2024.

ATV is short term for All Terrain Vehicle. This vehicle commonly has four wheels and is designed to be driven off road. It seats one person, or sometimes two, one in front of the other. ATVs are utilized in a variety of activities that include recreation, sport and military related needs. 

This product information comes from industry interviews and from two proprietary databases maintained by Power Systems Research: EnginLink™ , which provides information on engines, and OE Link™, a database of equipment manufacturers.

Exports: Mexico, up to 45% worldwide, andUnited States, up to 30% worldwide. As of 2022, approximately 60% of the ATVs Suzuki made in its Rome, GA, facility remained in the U.S. while the remainder were sold internationally.

Market Share:  With combined plant totals of 26%, Polaris leads in production of 4-Wheeled ATVs in North America.  In second position is Honda with 25%; third, is Yamaha with 16%.

Carol Turner is Senior Analyst, Global Operations at Power Systems Researech