Daimler Beefs Up Western Star Brand


For a number of years, we have been hearing rumors that Daimler will likely put the Western Star truck brand out to pasture, primarily due to the brand’s low market share in the class 8 truck segment.  However, this does not appear to be the case. 

Chris Fisher
Chris Fisher

During the past two years, Western Star has upgraded or is planning to upgrade their entire truck lineup based upon their current platforms.

Western Star typically focuses on the on-highway vocational side of the heavy truck segment along with other niche applications.  DTNA has recently placed an emphasis on the on-highway vocational segment with both the Freightliner and Western Star brands.

The vocational truck segment represents approximately 25% of the class 8 truck market. This is somewhat low volume when compared to the class 8 freight segment, but the vocational trucks are highly profitable for the OEMs. Also having more diversification within the heavy truck market somewhat shields the OEMs from the volatility of the freight only segment.

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SOUTHEAST ASIA REPORT: Southeast Asia Auto Sales Drop 80% in April

The Southeast Asian auto industry continues to suffer from the effects of the new coronavirus. New car sales in April were down 80% year-on-year due to restrictions on activity in each country. New car sales in the six major countries were down 82% in April from a year earlier to 51,063 units.

Akihiro Komuro
Akihito Komuro

The biggest declines were in Malaysia and the Philippines, where sales were down 99.7% and 99.5%. Both countries began restricting activity in March, with production and sales of cars almost completely halted in April. Indonesia, the largest market, was down 91%. Thailand sales slumped 65%, although car dealerships operated under a declared state of emergency.

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Columbia Auto Market Maintains Growth Curve

The Colombian auto market has retained its growth curve in October by posting sales of 20,900 units, up 13.3% compared to September, a month which also grew 39% above August. Data source:   Andemos

The Andemos said this recovery is due to the increase of procurement for “safe transportation” as well as reopening of the economy and ending of personal isolation.

According to Andemos, if no new measures requiring isolation are taken, then the reduction compared to 2019 will be around 30%

Source: Autodata     Read The Article

PSR Analysis: As we stated in our Q3 2020 update forecast, Colombia is one of the countries most severely affected by COVID-19. It is very good to know that Colombia is restarting its growth cycle. PSR

Fabio Ferraresi is Director-Business Development-South America, for Power Systems Research

Russia To Suspend Support of Domestic Auto Industry

The Russian auto market’s increased demand for new passenger cars has caused inventory shortages, and these shortages have caused Russian authorities to suspend State programs of industry support.

In May, for example, the number of the cars sold increased by 2.3 times, compared to same period in 2020. This growth is partly the result of pandemic restrictions last year. A total of 663,000 new cars have been delivered to the customers this year, up 39% from a year ago.

Another reason for the shortage of cars in Russia is a shortage of semiconductor chips.

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Toyota To Invest 1.5 trillion Yen in Auto Batteries

FAR EAST: JAPAN REPORT

Akihiro Komuro
Akihiro Komuro

Toyota Motor Corporation has announced that it will invest 1.5 trillion yen in automotive batteries by 2030. Of this amount, 1 trillion yen will be used to increase the production capacity to 200 GWh, 33 times the current level. This is an increase of more than 10% over the previous target.

The company also announced that it will invest 500 billion yen in research and development, with the goal of reducing the cost of batteries per electric vehicle by more than half. As demand for electric vehicles is sure to grow, the battle for leadership among manufacturers will intensify.

Toyota’s investment in batteries was 80 billion yen in the fiscal year ended March 31, 2021, and it is calculated to continue to exceed 100 billion yen per year until 2030. The total amount of capital investment is expected to be 1.35 trillion yen in the fiscal year ending March 2022, of which more than 10% will be allocated to batteries.

Source: The Nikkei

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Russia Shuts Down Half of Auto Plants

RUSSIA REPORT
Maxim Sakov
Maxim Sakov

March 10, 2022–The volume of working auto production facilities in Russia has dropped by 45% since the invasion of Ukraine. On March 3, work continued in Russia on 55% of the facilities for assembling LCVs and passenger cars, comparing to 2021. Last year, domestic operations produced 83% of sales in Russia.

Work continues at AutoVAZ (in Tolyatti and Izhevsk), Stellantis and Mitsubishi alliance (PSMA Rus plant), Autotor (Kia and Hyundai assembly), Nissan, Haval, GAZ, UAZ, Mazda Sollers and Isuzu. The total number of vehicles produced by these enterprises has reached 766,000, which is 55% of the sales produced by the Russian automotive industry last year. The total annual production capacity of Russian automotive industry is about 2.7 million vehicles.

After implementation of Western sanctions and the volatility of currency exchange, automakers started raising prices and stopped production and shipping cars. Companies such as Volkswagen, BMW, Renault, Mercedes, Hyundai, Toyota, Sollers Ford have announced the temporary closing of factories. Closed import to Russia Audi, Porshe, GM, Jaguar Land Rover, Lexus, Volvo, Honda, Mazda and others.

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Hyundai Sells More Than 800 EVs at Indonesia Auto Show

FAR EAST: SOUTH KOREA REPORT

Hyundai Motor Indonesia (HMID) said it has signed contracts for more than 800 units of the Ioniq 5 EV announced at the Indonesia International Motor Show (IIMS) Hybrid 2022 in Jakarta.

The company announced that it has started mass production of the Ioniq 5 and that it will begin shipping to dealers in April. The Creta SUV was the second most sold model after the Ioniq 5, with approximately 600 units sold, bringing the total number of vehicles sold to over 1,500, including EVs and gasoline-powered vehicles.

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Festive Demand Expected To Boost Auto Industry

INDIA REPORT 
Aditya Kondejkar

Adequate rainfall across the country along with the start of the long festive season will keep the demand for automobiles positive and help keep the momentum going in this segment. Additionally, normal monsoons in most parts of the country resulting in a decent agricultural harvest kept demand positive. So, automakers are focusing on building up inventory in anticipation of higher demand

The Indian economy is poised to shrug off the modest tapering of growth in Q1 2022, and aggregate demand is firm and set to expand as the festival season sets in. Hatchback cars and affordable, non-electric motorcycles and scooters are set to register bumper sales in the coming months as India gets ready to celebrate its first ‘normal’ festive season after a gap of two years. Above-normal rains, positive consumer sentiment and a generally optimistic mood are also expected to boost sales of these entry-level vehicles.

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Japanese Auto OEMs Seek Battery Production in NA

FAR EAST: JAPAN REPORT
Akihiro Komuro
Akihiro Komuro

Major automobile manufacturers are actively investing in automotive lithium-ion batteries. Nissan is leading among the Japanese automakers, followed by Honda and Toyota. Along with the motor and inverter, the vehicle-mounted lithium-ion battery is considered one of the “Three Sacred Treasures” of EVs.

In particular, the on-board battery is the most important as it is the source of power. In many cases, EV production will not be possible without securing a large supply of batteries through partnerships with major battery manufacturers. However, the number of battery makers with which the major automotive companies have partnered is limited: CATL ranked first in the global automotive battery market in 2021, with 39% of the market. It was followed by LG Energy Solutions (18%) and Panasonic Holdings (12%), with the top three companies accounting for 70% of the market.

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VI B Emissions Seen Boosting China’s Auto Industry

CHINA REPORT
Jack Hao
Jack Hao

The new national standard for automotive emissions, scheduled to be implemented July 1, 2023, could boost China’s auto industry, say industry insiders.

The Ministry of Ecology and Environment, the Ministry of Industry and Information Technology, and other departments recently issued a joint notice proposing that the National VI Emission Standards for automobiles (National VI B) be implemented nationwide July 1, 2023.

Industry insiders believe that the implementation of the new regulations will drive car companies to accelerate technological upgrading, thereby achieving green and low-carbon development of the automotive industry.

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