Super App Strategy Is at a Crossroads: Grab and GOJEK
Grab and GOJEK, the two strongest Southeast Asian ride-hiring services, will focus their resources on their ancestral businesses of car dispatch, delivery and payment. Due to the impact of the new coronavirus, both companies have decided to reduce their workforce for the first time since their founding about 10 years ago and are withdrawing from their non-core businesses.
The “Super-app” concept, which provides a full range of lifestyle-related services, was forced to be reviewed.
Grab and GOJEK announced in succession in June that they would be laying off 5% (360 employees) and 9% (430 employees), respectively.
Since February, the business environment has changed dramatically with the COVID-19. The use of the service has plummeted due to restrictions on behavior by governments.