To continue to promote the deployment of electric vehicles in Taiwan, Taiwan Audi officially entered the pure electric vehicle market at the end of 2019 and launched the “E-tron Future” reservation project.
To meet the pure electric future, Taiwan Audi has joined hands with strategic partner Noodoe to accelerate the deployment of Taiwan’s charging network. Evaluating home charging station installation and a cloud-based charging operating system paired with Taiwan Audi’s charging solution aims to realize a pure electric mobile life.
From north to south, Taiwan spans only about 500 kilometers. At the same time, the main population centers are concentrated in the seven largest metropolitan areas. These cities–while clearly defined–are connected by a comprehensive road network that provides excellent advantages in the development of electric vehicles. Audi has been actively promoting the deployment of electric vehicles in Taiwan since last year. It is expected to introduce the first electric vehicle model ─ Audi e-tron – before the end of 2020 with a battery life of 417 kilometers (WLTP). Through the 150kW fast charge mode, it can be charged in 30 minutes to 80% power.
In order to reduce “range anxiety” among consumers, Audi Taiwan has carried out comprehensive charging network planning from three perspectives; household charging, fast charging and public charging.
Audi will strategically ally with Noodoe home charging systems to assist consumers in the installation and evaluation of home charging systems and other services. Audi will also provide car owners with convenient fast charging services in at least five exhibition centers around the country before the end of 2020.
Upon its launch in the near future, the Audi e-tron will be able to be charged at more than 300 public charging stations across Taiwan. Currently, department stores, restaurants and other locations have gradually begun adding public charging stations to provide consumers with support anywhere and anytime.
Audi hopes that consumer habits surrounding electric car ownership will become like owning a mobile phone. You charge it immediately when you return home. Or, if you need a charge while out, you can find a public fast charging station right away.
Source: U-car.com.tw Read The Article
PSR Analysis: Adoption of any new technology takes time. The new device or service may be promoted to increase efficiency, improve functionality, reduce cost, save time, improve society or protect the environment. In the end, the long-term success of the technology is determined by end user satisfaction. Audi and Noodoe’s approach to helping consumers view an EV the way they view their cell phone is insightful and practical and gets to the heart of the challenges faced by EV manufacturers everywhere.
Government subsidies can help make EV’s affordable to purchase, while product appeal can entice others. But, to really conquer range anxiety and other fears, the OEMs and their partners must address consumer concerns about how and when and where to charge their EV.
Noodoe’s technical online assessment of a potential buyer’s house to determine suitability for a home charging unit is the first step in their evaluation and is a direct assault on fear and confusion. Demonstrating that the prospect’s home is a good match for EV charging coupled with Audi’s product and service offerings pave the way for more likely acceptance by the consumer. And, as the consumer learns more about the charge monitoring services provided and the charge network that exists outside the home their apprehension is further reduced.
There is still much to be done, but Audi and Noodoe have embarked on a path that has a good chance to convince consumers that charging their EV can become as much part of their daily lives as charging their cell phones. Now, about that total cost of ownership… PSR
Erik Martin is Director – Asia Region for Power Systems Research
