Makita, a major power tool company, will discontinue the production of engine products such as engine mowers, engine chainsaws, and other engine products for garden equipment at the end of March 2022. The company will concentrate its resources on its mainstay rechargeable power tools and garden equipment, for which demand is expected to increase in the future. Annual sales of engine products account for less than 2% of the total.
Source: The Nikkei
PSR Analysis: I visited Makita’s booth at the Agri Week exhibition in October. Engine models were not on exhibit and had been removed from their catalog. HIKOKI had the same situation. I forecast that battery models will account for more than 95% of the total hand tool market in 2021.
This is a sign that battery models have evolved to a level comparable to engine models, even in the power-demanding products. The engine model has a better ability in terms of long hours of continuous operation, but this is not a reason to extend the life of the engine model. Long working hours can be done by simply replacing the batteries. The fact that these batteries can be shared across a wide range of products, from chainsaws to impact drivers, has prompted the company to seek user understanding by introducing sales methods that offer lower unit prices when multiple batteries are purchased at once. PSR
Akihiro Komuro is a Research Analyst, Far East and Southeast Asia for Power Systems Research
