Semiconductor Shortage Forces Automobile Production Cuts

News: Indian Subcontinent

2021-01-25

Semiconductor Shortage Forces Automobile Production Cuts

Aditya Kondejkar

Officials at Volkswagen, Ford, Fiat Chrysler, Toyota and Nissan all say they have been hit by the shortage and have been forced to delay production of some models in order to keep other factories running.

A widening global shortage of semiconductors for auto parts is forcing major auto companies to halt or slow vehicle production just as they were recovering from pandemic-related factory shutdowns.

“This is absolutely an industry issue,” Toyota spokesman Scott Vazin said in an email. “We are evaluating the supply constraint of semiconductors and developing countermeasures to minimize the impact to production.”

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2020-12-21

Kia Motors Targets Growth in Rural Markets

Aditya Kondejkar

Kia Motors is expanding its network and targets to reach 300 touchpoints by the end of the year. Further, the company will now focus on expansion in tier-IV and upcountry markets, which will further penetrate the Indian market.

The company is identifying the nerves of Indian customers. It has rightly understood that one of the critical factors in purchasing a car is consumers’ proximity to the brand. Hence, even before the first product (Seltos) launch in the market, it had a wide-spread network in 160 cities with 265 touchpoints.

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Daimler India Adopts Aggressive Dealer Strategy

Daimler India, which recently set up 10 new touchpoints, plans to have at least 350 dealerships across India in the next two years as it looks to deepen market penetration.

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In September, DICV announced plans to grow its BharatBenz dealer network by 10%, exceeding 250 outlets by the end of 2020. With the opening of these new touchpoints, the company moves a step closer to cutting the distance between dealerships from 160 km to 120 km. The company is expanding strategically. The touchpoints are located on leading national and state highways, improving DICV’s golden quadrilateral coverage.

Along with increasing domestic reach, the company is focusing on the export market. Post announcement of the production-linked incentive (PLI) scheme, the company plans to invest in the country. The new investment could be used to increase the localization levels of components to avail the PLI. Furthermore, India has moved to BS-VI norms (equivalent euro 6 norms), it will be relatively easier for the company to cater to domestic as well as an export market with the same engines (with few moderations).   PSR

Aditya Kondejkar is Research Analyst – South Asia Operations – for Power Systems Research

2020-11-24

Production-Linked Incentive (PLI) Scheme Might Draw Investors

Aditya Kondejkar

The Union Cabinet has approved an expansion of the Production-Linked Incentive (PLI) scheme to include 10 more labor-intensive industry segments. The PLI outlay for automobiles and auto components is the highest at Rs 57,042 crore over five years, roughly Rs 10,000 crore a year.    

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2020-10-28

DICV To Strengthen Dealership Network

Aditya Kondejkar

Daimler India Commercial Vehicle (DICV), a subsidiary of Stuttgart-based Daimler, plans to increase its dealership count by 10% to 250 this year.  Read The Article

As Ashok Leyland (second largest player in the MH CV segment) is reducing its business to focus on SCV, DICV is adopting an aggressive strategy in the struggling Indian MH CV industry.

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Tractor Companies Boost Output as September Sales Surge 80%

For 18 months, tractor factories were working on a single or 1.5 shift basis at best because of demand slowdown. With numbers picking up, factories now are moving to two or three shifts to hit 100% capacity utilization. The capacity is currently 9.5 lakh units on a two shift basis, but we can also go to three shifts if the demand holds up.      Read The Article

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2020-09-27

Belaz Wins Tender To Sell 96 Mining Trucks To India

The world’s leading mining trucks OEM – Belaz – has won the opportunity to supply 96 mining trucks to India, taking the prize from US and Japanese manufacturers.

Maxim Sakov
Maxim Sakov

They are heavy 220-ton mining trucks. The supply will take two years. Twelve trucks will be shipped to India this year, and the rest will be sent in 2021. The total contract value exceeds US$ 300 million. Belaz also is completing a previous large contract with India for 77 trucks.

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PSR Analysis: Historically, Belarussian Belaz has supplied most of its trucks to Russian mines. However, this year it has suffered a dramatic decrease in demand from Russia. So, the OEM has had to shift its focus to other markets. Its product range includes dump trucks from 30 to 450 ton capacity, wheel loaders and dozers. OEM uses YAMZ, Cummins, MTU, Scania and Liebherr engines for its machines.   PSR

Maxim Sakov is a Market Consultant in Russia, for Power Systems Research

Regulatory Changes Could Boost India Auto Industry

India’s auto industry has slid back to the level of nearly a decade ago due to multiple regulatory changes, a slowing economy, liquidity issues, and the COVID-19 pandemic.

Aditya Kondejkar

The auto industry has shown signs of recovery over the last couple of months; however, an additional demand push is required to generate sustainable growth. The government is evaluating a series of possible measures such as a revision in the goods and services tax (GST) rate and a production-linked incentive and scrapage policy.

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GST Revision: The GST council is evaluating an industry 10% GST cut across categories of vehicles.

This GST revision will defiantly neutralize the impact of the price hike due to BS-VI upgradation. Further, this GST revision will give a strong thrust to auto sales during the coming festive seasons. 

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2020-08-23

Indian Government Allows Registration of EVs Without Batteries

In a bid to promote electric mobility in India, the Indian government now permits sales of EVs without a battery. This step has been taken to reduce the upfront cost of EVs, since the most expensive component in an electric vehicle is the battery pack (which accounts for 40% cost of the total cost).    Read The Article

Aditya Kondejkar

PSR Analysis: We anticipate that electric 2 and 3-wheelers will be the first segments to benefit from this move. This move by the central government will support the FAME-II program and the Delhi government’s latest EV policy, aiming for 5 lakh registrations of EVs in 5 years.

As the upfront cost of the electrical 2 and 3 wheelers will be lower than their ICE counterparts when registered without battery, it will be more attractive to consumers. However, implementation will be critical for the success of this move. As lack of infrastructure was one of the key reasons for customers not opting for EVs.

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2020-07-26

Rural Economy Helping Ride Out COVID Impact

With extended lockdowns in most parts of India, the production of all non-essentials was at a halt or at minuscule levels in April and May until the economy was unlocked. This move reduced demand in the short-term, but owing to intrinsic domestic demand, we are optimistic about future business expectations

Aditya Kondejkar

Better Outlook of Rural Economy

However, hope has arisen from India’s rural part as the agriculture sector appears to have been relatively less impacted by the lockdown. This part of the country never truly went into a harsh lockdown, and thus procurement, harvest, and consumer activities have remained unaffected. Farming continued during the lockdown, especially for rice and wheat cultivation. The return of migrant workers caused a surplus of agricultural labor. This resulted in the fact – more land was brought under cultivation than ever before. As a result, the country has witnessed a good season of rabi harvest.

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