Data Point:369,900 Is Estimated NA Snowblower Production
Power Systems Research estimates that 369,000 Snowblowers will be produced in 2018 in the US. In 2017, the production was 463,533.
This information comes from two proprietary databases maintained by Power Systems Research: EnginLink™ and OE Link™.
With 38% of total units produced, MTD/Midwest Industries leads in the production of snowblowers in the US only. In second position is Husqvarna with 18%; third, is Ariens Company with 16%.
Engines used by OEM: Ariens: 2% Kohler (1484), 8% Subaru (5999), 22% Biggs (16383) co-labeled Ariens and 68% LCT (50368) co-labeled Ariens; Briggs & Stratton: 100% Briggs (64881); Honda: 100% Honda (18612); Husqvarna: 14% Briggs (11842) and 86% LCT (73047). (Some LCT are co-labeled Husqvarna); MTD: .003517% Loncin Group (621), 46% Powermore (81003) and 54% Zongshen Power (94944). Some engines are co-labeled by brand, and Toro: 3.5% Kohler (1593) and 96.5% Loncin Group (42756) co-labeled Toro.
Collectively, up to 45% of the production is exported worldwide.
From 2016-2017, production of snowblowers in the US remained basically flat, with a slight increase of 262 units. Production is expected to drop nearly 20.5% for 2017-2018. One reason for the decline is the closing of Sears stores and the elimination of some Craftsman products. Another factor is reduced snowfall in key areas of North America.
Expect production to gain up to 5% over the next few years as branding issues are settled. End users still like new innovative products that are more efficient than prior year models.
Two-stage units are extremely popular and are available in four basic grades: Economy, Residential/Homeowner, Heavy Duty/Landowner, and Professional. PSR