Sanlorenzo, one of the world’s leading Italian builders of luxury yachts and superyachts, specializing in highly customized vessels from 24 to 74 meters, continues to strengthen its position in the global luxury yacht market, with its H1 2026 results showing strong demand for larger yachts and increasingly diversified international growth.
The Italian builder reported €471.3 million in net revenues from new yachts in H1 2026, up 3.8% year on year. EBITDA increased 3.7% to €83.5 million, while net profit rose 5.4% to €49.1 million.
More significantly, new order intake reached €496.4 million, up 18.3%, while the gross order backlog stood at almost €1.5 billion. With 89% of the backlog already sold to final clients, Sanlorenzo has strong visibility over future production.
Sanlorenzo’s strategy is increasingly clear: combine exclusivity and high-value yachts with international expansion and technological innovation, making technology not only an environmental response but an increasingly important part of the yacht’s value proposition.
It operates across several segments, from composite motor yachts to large aluminum and steel superyachts. Its Yacht Division covers yachts from approximately 24 to 41 meters, while the Superyacht Division ranges from 44 to 74 meters. Bluegame and Nautor Swan add further products at different sizes and market positions.
The Superyacht Division was the strongest performer in H1. Revenue reached €154.1 million, up 12.4%, increasing its contribution to total new-yacht revenue to 32.7%.
The Yacht Division remained the largest contributor, generating €232.8 million, up 3.1%. This combination of strong core-yacht performance and faster growth in larger vessels is strategically important, as superyachts bring higher-value projects and strengthen Sanlorenzo’s position at the premium end of the market.
Bluegame, Sanlorenzo’s sport-utility and crossover yacht brand, covers the 13–26 meter segment and focusing on innovative multihull and low-emission technologies, remained broadly stable at €43.6 million, while Nautor Swan generated €40.9 million, down 13.9% as the sailing market remained softer, particularly below 24 meters.
Europe remains Sanlorenzo’s largest market, generating €222.6 million, or 47.2% of new-yacht revenue. However, revenue declined 16.6% compared with H1 2025.
By contrast, the Americas grew 35.4% to €129 million, while Asia-Pacific increased 35.8% to €73.9 million. Middle East and Africa also grew 22.7% to €45.8 million.
The European weakness reflects a more cautious luxury market, with slower economic growth, geopolitical uncertainty and more conservative spending among high-net-worth consumers. European luxury markets have also been experiencing a broader slowdown in 2026.
For Sanlorenzo, however, this is partly offset by its increasingly global customer base. The company is benefiting from strong demand in North America, Asia and the Middle East, reducing its dependence on its traditional European market.
Sanlorenzo’s strategy is built around growth and innovation. The company is benefiting from strong demand for larger yachts, rapid expansion in international markets and increasing investment in new propulsion technologies.
With an order backlog approaching €1.5 billion and almost 90% already sold to final customers, Sanlorenzo enters the second half of 2026 with strong visibility.
Alongside its financial performance, Sanlorenzo continues to increase the technological content of its portfolio. While the company does not disclose a separate investment figure for new propulsion technologies, its product strategy includes hybrid propulsion, green-methanol fuel cells, methanol-fueled propulsion and hydrogen applications. The launch of the 25.5-meter SHE, with its Volvo Penta hybrid system, shows that these technologies are moving from development into series production. PSR
