684,000 units is the estimate by Power Systems Research of the number of Outboard Engines expected to be produced worldwide in 2025.
An Outboard Motor is a propulsion unit for boats consisting of a self-contained unit that includes engine, gearbox and propeller or jet drive, designed to be affixed to the outside of the transom.
This product information comes from industry interviews and from two proprietary databases maintained by Power Systems Research: EnginLink™ , which provides information on engines, and OE Link™, a database of equipment manufacturers.
Exports: Collectively, to 60% worldwide. Yamaha reports: 11.4% Europe, 30.3% NA & 58.3% ROA (2025 Factbook, 2024 stats).
Market Share. This is total units produced including private labeling. With combined plant total of 42%, Yamaha leads in production of Outboard Motors (Japan & Thailand). In second position is Tohatsu with 16% (Japan); third, is Mercury Marine with combined plant total of 14.5%.
Trends. In 2024, production of Outboard engines, from manufacturers included in this report, decreased 8.5%. Production is expected to gain 8.3% in 2025 over 2024 production. Sales have seen a slight dip since Covid but are expected to see an increase with the demand for new models that were introduced in 2025. PSR
Carol Turner is Senior Analyst, Global Operations, for Power Systems Research
