EUROPE AMERICA REPORT
Brussels, Belgium – Kobelco Construction Machinery, a Japanese firm, is expanding its European headquarters. The firm is relocating its headquarters from Almere to a larger new purpose-built facility in Lelystad.
Over the last 10 years, Kobelco has expanded its European dealer network, and therefore needed a new facility to accommodate the increase in demand for parts and support for end users and dealers.
The new facility will be made up of three main buildings, including warehouse facilities, training center and three-floor office complex. There will also be a demonstration field for Kobelco construction machinery.
Source: World Highways Read The Article
PSR Analysis: Kobelco has increased its market share in the European excavator market in recent years. According to the Power Systems Research database OE Link Sales, particularly after Covid, Kobelco outperformed the market demand and added 1% to its market share, positioning the brand as one of the top excavator brands in Europe.
This expansion will help Kobelco build its European volumes even further, and we can expect the company to expand its position in the sales of excavators. Potentially, Kobelco could even reach the European Top 5 excavator suppliers in the next few years. PSR
Emiliano Marzoli is Manager-European Operations for Power Systems Research
