Guy Youngs Joins PSR Team
Power Systems Research (PSR), a leading source of global production and forecast information for powered equipment, has expanded its capabilities with the addition of Guy Youngs, an experienced market intelligence specialist.
Youngs, who has more than 30 years’ experience as an industry market analyst, most recently spent 11 years working for Perkins Engines in the United Kingdom.
While at Perkins Engines, he led the development of important forecast tools, including the creation of a Market Model used by Perkins Engines’ global team as a single source for its market analysis and planning efforts.
At PSR, Youngs will assume the new role of Forecast and Technology Adoption Lead. He will be responsible for continuing to develop and adapt PSR’s industry forecast, overseeing the rate of technology adoption of alternative power sources into the future outlook and technology mix.
His duties will involve regular engagement with PSR’s global analyst team. These efforts will guide and mentor the team towards thinking analytically about market developments for alternative power sources such as fuel cells and battery electric powered equipment as well as growth drivers and trends within various regions and applications.
“In the new position of Forecast and Technology Adoption Lead, Youngs will provide PSR with expanded capabilities towards ensuring our overall process and approach to forecasting is in synch with the market,” said Joe Zirnhelt, CEO and President of Power Systems Research.
“This increased resource will permit us to stay on top of new developments and ensure we are constantly evaluating and evolving our approach to forecasting,” said Zirnhelt.
“We know from our clients that historical context is important but there are increasingly questions surrounding short, medium and longer-term outlook expectations. These questions center around underlying market growth and the adoption of alternative drive technologies into the forecast outlook. This is where Guy’s background and experience will benefit PSR as we to continue to adapt our forecast of the powered equipment market to changes that are only accelerating within the marketplace.”
“I am excited to join the PSR team and look forward to bringing my industry experience and recognition of the complexity of technology choices that OEMs make in offering products” said Youngs. . I am intrigued by this challenge and looking forward to this next chapter of my career at PSR and serving our important base of clients.” PSR
