MG Motor India is considering the possibility of exporting shipments from India to markets such as South Africa and the UK along with tapping other right-hand-drive markets across the globe. Despite the current semiconductor shortage, MG motors plans to prepare for a long-term vision of increasing its exports from India. The start of the company’s South Africa operations has been delayed due to Covid-19.
MG motors has started exporting their vehicles to Nepal, and the company is preparing for the long term to make India an export hub for the neighboring markets. The carmaker has already dispatched its first batch of Hector SUVs to Nepal and plans to add Astor and ZS EV to the lineup in the Himalayan country next year.
The company is focusing on exports despite the chip shortage and order backlog in the domestic market as it is essentially looking at preparing for the future with a long-term outlook.
“This export (program) is for the long term,” ,” says Rajeev Chaba, President and Managing Director, MG Motors, “and we are seeding the markets right now, starting with lower volumes, but when the situation improves, say, in a year from now, this will give us a good diversification of our sales footprint.” PSR
Aditya Kondejkar is Research Analyst – South Asia Operations, for Power Systems Research
