CNH Industrial has purchased Sampierana S.p.A. an Italian construction equipment and components manufacturer. The deal totals €101.8 million and will allow CNH to control 100% of Sampierana within the next four years.
“This latest strategic acquisition will further accelerate the profitable growth of our construction equipment business. Sampierana’s exceptional portfolio solidifies our presence in critical market segments and provides our dealers and customers access to industry-leading products backed by our brand, distribution, and manufacturing experience,” said Scott Wine, Chief Executive Officer of CNH Industrial.
Sampierana is based in Italy where it has its headquarters and production sites. It also operates a fully controlled subsidiary with production facilities in Kunshan, China.
Source: CNH Industrial Read The Article Source: PSR OE Link™
PSR Analysis: After the recent reorganizations, CNH lost its mini and midi excavator European production base. With the acquisition of Sampierana, CNH re-established a strong footprint in the old continent and can benefit from Sampierana’s existing range of equipment and components for construction machinery. This will help generate economies of scale for the other CNH production plants. CNH plans to offer acquired products to the North American market as well. PSR
Emiliano Marzoli is Manager, European Operations, for Power Systems Research
