Even though Ford has announced the end of production of the off-road Troller T4 in Horizonte, Ceará, Brazil, by September 2021, the secretary of industrial development of Ceará says that while Ford is working to sell the productive unit, it wants to keep the brand and the product design as its property. Government of the state is trying to change Ford executives mind about the decision.
Source: Autoespoerte / O Globo Read The Article
PSR Analysis: Troller T4 holds an important share of the sports outdoor market niche and can be explored by specialized players. The product holds an important reputation among off-road lovers and the end of production will make a hole in the product lineup aimed at these people. PSR
Fabio Ferraresi is Director Business Development South America, for Power Systems Research
