German boat manufacturer HanseYachts AG has announced preliminary financial results for 2020-2021 that it has described as “exceptional for the company in all respects.”
The group, established in 1990, manufactures sailing, motor yachts and luxury sailing, and motor catamarans under the brands Hanse, Dehler, Moody, Privilege, Fjord and Sealine. Boats are produced in Germany and France, and are equipped with Volvo, Yanmar and Mercury engines.
Despite the production problems caused by delays in parts supply, the group achieved record results in 2020/2021, with the order book counting more than 1,000 boats. Previously, the group’s best year was 2007/2008 when 940 boats were ordered. The revenue this year is expected to be more than € 230 million.
The company says the increased demand comes from the pandemic environment and the heavy on-line promotion of boats. As trade shows did not take place during 2020 and the first half of 2021, the company developed an attractive and detailed on-line presentation of boats which helped potential buyers to make a purchase decision. Hanse Group is considered an industry leader in digitalization.
Hanse boats size, range, quality, navigation system and comfort meet consumer requirements for easy, safe, and comfortable boating on most waters.
Expecting a positive trend in demand, the group plans to increase sales numbers and revenues in the 2021/2022 year. The strategic plan of growth is based on the acquisition of a seventh brand manufacturing motorboats in the range from 24 to 39 foot and powered with outboard engines. A new property of 27,500 square meters recently has been acquired in Poland to accommodate a new brand and provide an increases production capacity of 250 boats.
The group also is developing the company as a “Green Factory” using electricity from renewable sources such as sun and wind. The company’s efforts and achievements have been rewarded with German’s 100% Green Electricity certificate. Being recognized as an eco-friendly company gives the HanseYachts products added value which is highly appreciated by a new generation of a pleasure boating consumers.
Boating is becoming a preferred choice of families looking for a safe and secure vacation which avoids mass tourism and travelling by train or plane. PSR
Natasa Mulahalilovic is PSR MarineLink Product Manager
