This pickup truck will be produced at the São Caetano plant using the GEM platform, the leader in the compact car segment with Chevrolet Onyx. This vehicle will be smaller than the GM S-10, produced in São José dos Campos, Brazil, and bigger than the old Montana. It should compete with Fiat Toro, leader in sales ant he Pick-up segment.
Source: M&T Read The Article
PSR Analysis: GM hopes to follow the success history of Stellantis in Brazil with a smaller, yet not compact pick-up. The successful history of GM with pickups in Brazil, since the 70’s with the C-10, D-10, D-20 and more recently with the S-10, in addition to sales leadership and brand recognition puts GM in a good position to get market share from Stellantis. In addition, the use of the GEM platform is a competitive advantage. The volume forecast in our databases will be about 50,000 units per year for this model. PSR
Fabio Ferraresi is Director, Business Development-South America, for Power Systems Research
