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Daimler Beefs Up Western Star Brand
For a number of years, we have been hearing rumors that Daimler will likely put the Western Star truck brand out to pasture, primarily due to the brand’s low market share in the class 8 truck segment. However, this does not appear to be the case.
During the past two years, Western Star has upgraded or is planning to upgrade their entire truck lineup based upon their current platforms.
Western Star typically focuses on the on-highway vocational side of the heavy truck segment along with other niche applications. DTNA has recently placed an emphasis on the on-highway vocational segment with both the Freightliner and Western Star brands.
The vocational truck segment represents approximately 25% of the class 8 truck market. This is somewhat low volume when compared to the class 8 freight segment, but the vocational trucks are highly profitable for the OEMs. Also having more diversification within the heavy truck market somewhat shields the OEMs from the volatility of the freight only segment.
Sany MOTA Launches Battery Rental Business.
CHINA REPORT
The Sany Group has taken a major step in the electrification of the heavy truck market segment with the launch on Aug. 30, 2023, of Sany Magic Tower Energy Co., Ltd. The business plan includes battery sales, battery parts sales, new energy vehicle waste power battery recycling and cascade utilization, artificial intelligence basic software development, data processing and storage support services.
The blue ocean market of new energy heavy-duty trucks is about to experience explosive growth. “Blue ocean” refers to a business approach that focuses on creating a new, uncontested market space rather than competing in an existing market, which is often saturated and competitive. In a blue ocean, the competition is irrelevant because the brand or company is establishing a market where none existed before or is radically differentiating itself in an existing market.
CTT Bauma Moscow Shows Growing Optimism in Russian Construction Market
The CTT Bauma trade show is main event of construction industry in Russia. Since 2017 it’s owned and operated by Messe Munich. The show was conducted this year in Moscow May 25-28 in its usual place, the Crocus Expocenter. Last year, the fair was off because of the COVID pandemic, but this year we saw that both the exhibition and construction industries are showing a growing trend. The fair’s indoor exposition was restored to three pavilions, and the outdoor exposition also grew in size versus 2019. There were 351 exhibitors from 17 countries, somewhat better than last time. A total of 184 brands were represented.
Here is, however, one unpleasant factor. Most of the international OEMs did not participate in the fair this time. Wirtgen, Volvo, Cummins, Caterpillar, Ammann, Hyundai, Renault, Komatsu machines were missing from this fair. John Deere, Doosan, Kato, and some other brands were limited, having only small booths, set by the local dealers. Many Russian machine makers, who usually participate in the fair, also ignored the event. Among them – GAZ, Chetra, DST-10, Chelyabinsk Tractor Plant, YAMZ.
Strong E-Bike Market Growth Seen
The pandemic bike boom boosted e-bike sales 145% from 2019 to 2020, more than double the rate of classic bikes, according to the market research firm NPD Group.
Research by Power Systems Research estimates the global e-bike market size at US$ 23.2B in 2022 and expects the market to reach US$ 78B by 2030, exhibiting a CAGR of 10.5%.
E-bikes are bicycles equipped with electrical motors for transforming electrical energy into mechanical energy to assist pedaling. They use rechargeable batteries that require minimum maintenance and provide power to the motor.
How Does Market Brace for Low Speed EV Impact?
By August 12, after 20 days of product launch, SGMW’s MINI EV will hit a sales record of 15,000 vehicles, making it the world’s fastest car model reaching the threshold of 10,000 units.
Source: D1 EV Read The Article
PSR Analysis: Consider BYD’s electric bus, SGMW’s MINI EV, as well as premium car brands like Tesla: These traditional and emerging automotive OEMs are reformulating rules of the auto game, with their own proprietary technology.
As a matter of fact, it’s not just the automotive market that needs to brace for the impact of electrification, the off-road market also is trending toward electrification. The changing markets include passenger car, light commercial vehicle, medium and heavy duty vehicle, forklift, and lawn mower. Will this wave continue to expand to other off-road applications? How much more will it change the rules of the game? PSR
Qin Fen is Business Development Manager for Power Systems Research
