Daimler India Adopts Aggressive Dealer Strategy

Daimler India, which recently set up 10 new touchpoints, plans to have at least 350 dealerships across India in the next two years as it looks to deepen market penetration.

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In September, DICV announced plans to grow its BharatBenz dealer network by 10%, exceeding 250 outlets by the end of 2020. With the opening of these new touchpoints, the company moves a step closer to cutting the distance between dealerships from 160 km to 120 km. The company is expanding strategically. The touchpoints are located on leading national and state highways, improving DICV’s golden quadrilateral coverage.

Along with increasing domestic reach, the company is focusing on the export market. Post announcement of the production-linked incentive (PLI) scheme, the company plans to invest in the country. The new investment could be used to increase the localization levels of components to avail the PLI. Furthermore, India has moved to BS-VI norms (equivalent euro 6 norms), it will be relatively easier for the company to cater to domestic as well as an export market with the same engines (with few moderations).   PSR

Aditya Kondejkar is Research Analyst – South Asia Operations – for Power Systems Research

Daimler’s RIZON Electric Truck Feels like Driving a Car

Daimler recently launched a class 4-5 medium-duty electric truck brand, RIZON, and Electrek got a chance to kick the tires and drive one around. They were impressed at how well it drives (for an 18k GVWR vehicle) and how comfortable it feels like it would be on long shifts.

Rizon is a new brand from Daimler Trucks focusing entirely on zero-emissions in the class 4-5 space. Trucks of this size don’t require commercial driver’s licenses, and you’re more likely to see them around your neighborhood, doing local delivery tasks, equipment rentals, moving businesses, and the like. So, it’s nice to have clean, quiet operation instead of noisy and stinky diesel vehicles.

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Daimler Beefs Up Western Star Brand


For a number of years, we have been hearing rumors that Daimler will likely put the Western Star truck brand out to pasture, primarily due to the brand’s low market share in the class 8 truck segment.  However, this does not appear to be the case. 

Chris Fisher
Chris Fisher

During the past two years, Western Star has upgraded or is planning to upgrade their entire truck lineup based upon their current platforms.

Western Star typically focuses on the on-highway vocational side of the heavy truck segment along with other niche applications.  DTNA has recently placed an emphasis on the on-highway vocational segment with both the Freightliner and Western Star brands.

The vocational truck segment represents approximately 25% of the class 8 truck market. This is somewhat low volume when compared to the class 8 freight segment, but the vocational trucks are highly profitable for the OEMs. Also having more diversification within the heavy truck market somewhat shields the OEMs from the volatility of the freight only segment.

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2019 GIE+Expo Posts Strong Growth. Battery Technology Continues Hot

GIE+EXPO: The Green Industry & Equipment Expo

GIE+EXPO is the annual gathering for all segments of the outdoor power equipment and lawn and landscape industry. The event is sponsored by the Outdoor Power Equipment Institute, the Professional Grounds Management Society and the National Association of Landscape Professionals.

This year, the show drew more than 26,500 people from around the world. The indoor exhibit floor and the Outdoor Demonstration Area covered 24,000 net sq. ft. more than last year.

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CTT Bauma Moscow Shows Growing Optimism in Russian Construction Market

Maxim Sakov
Maxim Sakov

The CTT Bauma trade show is main event of construction industry in Russia. Since 2017 it’s owned and operated by Messe Munich. The show was conducted this year in Moscow May 25-28 in its usual place, the Crocus Expocenter. Last year, the fair was off because of the COVID pandemic, but this year we saw that both the exhibition and construction industries are showing a growing trend. The fair’s indoor exposition was restored to three pavilions, and the outdoor exposition also grew in size versus 2019. There were 351 exhibitors from 17 countries, somewhat better than last time. A total of 184 brands were represented.

Here is, however, one unpleasant factor. Most of the international OEMs did not participate in the fair this time. Wirtgen, Volvo, Cummins, Caterpillar, Ammann, Hyundai, Renault, Komatsu machines were missing from this fair. John Deere, Doosan, Kato, and some other brands were limited, having only small booths, set by the local dealers. Many Russian machine makers, who usually participate in the fair, also ignored the event. Among them – GAZ, Chetra, DST-10, Chelyabinsk Tractor Plant, YAMZ.

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Strong E-Bike Market Growth Seen

The pandemic bike boom boosted e-bike sales 145% from 2019 to 2020, more than double the rate of classic bikes, according to the market research firm NPD Group.

Research by Power Systems Research estimates the global e-bike market size at US$ 23.2B in 2022 and expects the market to reach US$ 78B by 2030, exhibiting a CAGR of 10.5%.

E-bikes are bicycles equipped with electrical motors for transforming electrical energy into mechanical energy to assist pedaling. They use rechargeable batteries that require minimum maintenance and provide power to the motor.

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