SOUTH KOREA REPORT: Doosan Infracore Hikes Sales Promotion with SNS in China

Doosan Infracore announced on March 24 that “the share of product marketing and customer support using live content broadcasting on SNS is growing in China.” The company has conducted more than 20 live machine maintenance training sessions through SNS, and the total number of users has reached about 7,300, with 140,000 followers on WeChat.

More than 1,200 machines were sold through such online marketing, and the sales of parts sold on WeChat reached 10 billion won.

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COVID-19 and Lockdown Have Major Impact on Engine-Driven Applications

Even before the COVID-19 crisis, the Indian automotive sector was facing a severe downturn, but the problems were amplified by the Covid-19 pandemic and the lockdowns across India and the rest of the world. The situation was compounded because India was transitioning from BS-IV to the BS-VI era.

Aditya Kondejkar

These are challenging times for the Indian automotive sector because of slow economic growth, negative consumer sentiment, axle load norms, a liquidity crunch, low capacity utilization and potential bankruptcies. The current lockdown has  severely affected the entire ecosystem of engine driven applications in India.

For the first time, automobile OEMs reported zero domestic sales and very limited exports in April.  According to the Society of Indian Automobile Manufacturers (SIAM), the industry is losing more than $300 million per day.

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Trouble in India’s Motown

This report first appeared in the September 2019 issue of PowerTALK.

The bad times in the India automobile market started with the slowdown in Q4 2018, triggered by the NBFC (Non-Banking Financial Companies) crisis. Since then it has been 10 consecutive months of hard times for almost all automobile segments. All the segments in the country, be it passenger cars or commercial vehicles, have registered a decline.

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PowerTALK May 2018

Autonomous Vehicles Long Way Off

Readers of PowerTALK aren’t looking for autonomous vehicles to hit the roads soon, if our survey published last month is any indication.

In the April issue of PowerTALK, we asked readers, “When do you think a fully autonomous vehicle will be available in the market place?” Only 22.22% of respondents said it would happen within five years. More, 33.33%, said it would happen in the period of six to 10 years.

Other Top Stories in this issue of PowerTALK include

  • Don’t look for autonomous vehicles soon
  • NA power boat demand grows
  • Brazil Agrishow 2018 Report
  • JCB reduces backhoe production
  • Royal Enfield eyes global markets
  • Nissan to drop diesels in Europe
  • Russian car sales climb 18%

SOUTH KOREA REPORT, March 2020

Three South Korean EV Battery Manufacturers Grab Share

This article appeared in the March 2020 issue of PowerTALK™ News

Based on the capacity of EV-equipped batteries sold in January 2020, the three largest Korean battery companies (LG Chem, Samsung SDI and SK Innovation) have a combined share of 30.8%, exceeding 30% for the first time. In the ranking of total power consumption of EV batteries, China’s CATL is in the top place for the third consecutive year, LG Chem is in third place, Samsung SDI is in fifth place, and SK Innovation is in tenth place. For the first time, SK Innovation has joined the Top 10.

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South Korea’s SK and LG to Build EV Battery Plant in the U.S. Joint Venture in the Gap between U.S.-China Conflict

South Korean automotive battery giants are moving into the U.S. market, with SK Innovation teaming up with Ford and LG Chemical with GM to promote the construction of an automotive battery plant. SK plans to invest about 300 billion yen in the plant to produce 22 gigawatt-hours of automotive batteries, enough to power 220,000 EVs a year, and in a joint venture with Ford, the two companies will invest 600 billion yen to build a giant 60-gigawatt plant.

SK’s annual production capacity as of 2019 is only 5 gigabytes at its Korean plant. The capacity is expected to increase to 30 gigawatts in 2020 with the launch of plants in China and Hungary, to 85 gigawatts in 2023 with the addition of the US plant, and to exceed 185 gigawatts in 2025 with the addition of the joint venture with Ford. SK, a late entrant to the market, ranks sixth with a 5% share of the global market in 2020.

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PowerTALK™ News, September 2021

The September issue of PowerTALK News includes several articles discussing electric vehicles and battery power and production. Get the latest information on these important trends. Also, in this issue, read about:  

  • DataPoint: Outboard Motors
  • Europe: CNH Acquires Sampierana SPA
  • South America
    • Mercedes Announces EV Bus for Brazil
    • Jacto Launches Self-Propelled Planter
    • Eletra Converts Trucks, Buses to EV
  • China: Volvo  To Produce Trucks in China
  • Japan: Toyota Invests in Auto Batteries
  • South Korea: Hyundai To Convert Trucks and Buses
  • Southeast Asia: VinFast To Build Batteries
  • India: EV Segment Gains Traction
  • Russia
    • EV Transport Plan To Cost US$ 8 Billion
    • Avotor Left Without BMW Subsidies
    • Rostselmash Increases Investment Program

PowerTALK™, February 2022

Read about new partnerships set up to develop alternative power sources in the February issue of PowerTALK News. Also in this issue is a report on 2021 global truck production, several articles on hydrogen fuel cell development, and a North American economic forecast by Yosyf Sheremeta, PhD.

Inside:

  • North America:
    • Economic Outlook
    • Commercial EV Update
  • Global: 2021 Truck Production
  • DataPoint: US Harvesters
  • Europe: Hybrid Electric-Hydrogen
  • South America
    • Flying Car Registration Added
    • Scania Tests Euro VI Engine
    • Funding For Low Emissions
  • China: Hydrogen Fuel Cell Plant
  • Japan: Yamaha Adds Electric M/C
  • South Korea: Doosan Bobcat
  • Plans Electric T7X for NA
  • Southeast Asia: PTT-Hon Hai To
  • Produce EVs
  • India: Budget Pushes EVs and
  • Infrastructure
  • Russia:
    • New Engine for Grain Combines
    • UAZ To Supply Hyundai and Kia
    • Joint Car Production Set

Hon Hai Delivers First EV Bus To Kaohsiung City in Taiwan

TAIWAN REPORT

On March 3, Hon Hai Precision Industry delivered its first EV, the Model T commercial bus, to a bus route operator based in Kaohsiung City in southern Taiwan. The company aims to deliver 30 buses by the end of this year to expand its EV business, which is a new entry into the market, and the key to its future growth will be the extent to which it can break away from its business model that relies on contracted production of iPhones.

The “Model T” was delivered to Kaohsiung Bus Company. The vehicle was developed by Hung Hua Advanced Technology, a new company jointly established with Yulon Motor Manufacturing (Yulon), a major Taiwanese car manufacturer. Everything about the Model T, from concept to design and manufacturing, was done in Taiwan.

More than 65% of the parts procured were supplied by members of MIH, a group of more than 1,000 cooperating manufacturers recruited by Hon Hai when it entered the EV market, as well as by Taiwanese manufacturers. The vehicle will begin operating on actual bus routes on March 16, the company said.

Hon Hai also plans to introduce EVs for personal use in the future. In addition to the Model C SUV, which will be the first EV for individuals, the company plans to introduce the Model E, a high-end sedan. The company has already announced a plan to achieve sales of 1 trillion Taiwan dollars (over 4 trillion yen) in five years.

Source: The Nikkei

PSR Analysis: Hon Hai moves very fast. Less than two years after announcing its entry into the EV business, Hon Hai delivered one of the company’s first three EV prototypes in October 2021.

The alliance they founded, MIH, has been in existence for more than a year since October 2020, and more than 2,000 companies from Japan and other countries have joined the development coalition. An alliance of unprecedented scale is about to bring about a major innovation in the automotive industry.

MIH (Mobility in Harmony) is an open EV ecosystem that promotes new collaborations in the mobility industry. MIH brings together strategic partners in the EV field, where the development and manufacturing processes are different from those of conventional vehicles, and promotes the creation of next-generation EVs, autonomous driving, and mobility service applications by opening up advanced hardware and software technologies.

Through the realization of reference designs and standardization of EV technologies, many alliance members intend to jointly create an open EV platform that will bring innovation to the industry by shortening development cycles and lowering barriers to entry.

The number of overseas companies outside of China and Taiwan participating in the MIH continues to increase. In addition to South Korea’s Kia and India’s Mahindra, Tier 1 automakers Continental of Germany and ZF are also participating.

Major players include Microsoft, Arm, LG Electronics, ON Semiconductor, Oracle, Kaspersky Lab, Samsung Electronics, Siemens, TomTom, and Dell Technologies.

At the time of MIH’s inception, the impression was that Taiwanese and Chinese companies accounted for more than 95% of its members, but now, one after another, a diverse group of members have gathered from around the world, greatly enhancing its development capabilities.

The unprecedented scale of the MIH is symbolic of the global interest in next-generation mobility, such as EVs and autonomous driving.

It is easy to imagine that this power of MIH has been a major driving force in the development of the EV buses this time around. All eyes are now focused on the future actions of this huge alliance on an unprecedented scale. PSR