Doosan Infracore announced on March 24 that “the share of product marketing and customer support using live content broadcasting on SNS is growing in China.” The company has conducted more than 20 live machine maintenance training sessions through SNS, and the total number of users has reached about 7,300, with 140,000 followers on WeChat.
More than 1,200 machines were sold through such online marketing, and the sales of parts sold on WeChat reached 10 billion won.
Source: Kikai-news.net
PSR Analysis: With the spread of COVID-19, it is difficult to sell face-to-face, so the demand for promotion through SNS is increasing. Many people thought that face-to-face sales of construction equipment, related parts, and maintenance tools were unsuitable for SNS. But their track record suggests otherwise. PSR
Akihiro Komuro is Research Analyst, Far East and Southeast Asia
