The South Korean company Sungwoo Hitech, a manufacturer of auto components that is part of the Hyundai group, has purchased an abandoned Ford plant in Vsevolzhsk.
Details of the deal have not disclosed. However, the plant, which is partly stripped and which has been idle for two years, is being sold for US$ 20 million, a total considered to be far below market value.
For now, the new owner said it is not planning to resume car production there, but the company said it is going to rehab the plant and start production in 2023. Sungwoo Hitech said at this time it plans to invest about US$ 70 million and employ 520 people. Production capacity will be about 265,000 units per year.
Competition in the development of EVs is fierce, and the momentum for their introduction is growing in Southeast Asia. While Chinese and Korean manufacturers are aggressively entering the market, Japanese manufacturers, which hold an 80% share of the new car market, have not made any significant moves.
Although the COVID-19 disaster has brought the market to a standstill, Southeast Asia, with a population of 660 million and a rising middle class, will continue to be a promising growth market.
A proactive EV strategy is required to protect the current market dominance. In Indonesia and Thailand, the two largest markets in the region, Japanese cars have a 90% share of the market. However, it is only the Chinese and South Koreans who are providing the buzz about EVs.
In Indonesia, South Korea’s Hyundai Motor Co. will begin producing EVs in March at its completed vehicle plant that recently went into operation. For the time being, it will rely on imports for key components, but it is building a plant for mass production of onboard batteries in collaboration with LG Group, another Korean electronics giant.
In Thailand, China’s SAIC Motor Group and Great Wall Motor have already started selling EVs. The latter plans to start mass production of EVs in 2023 at a plant it acquired from GM in the US. Compared to China and South Korea, which are trying to secure a scale of production with an eye to exports, Japan is generally cautious, with Toyota and Mitsubishi considering local production of EVs in Thailand starting in 2023.
LG Chem says it will build a cathode material plant for automotive battery materials in Gumi, central South Korea. LG Chem has the second largest automotive battery business in the world. They will continue to invest in increasing production in the materials field to meet the increasing demand and plans to start mass production by 2025 and will build a dedicated line for cathode materials with high nickel content, called NCMA, which can increase the output of batteries.
LG Chem’s new plant will be its fourth; it has two cathode material plants in operation in Korea and one in China. The current production capacity is 80,000 tons. LG Chemical produces its own cathode materials, separation membranes, and adhesives, and supplies them to LG Energy Solution, its battery subsidiary. LG Chem is working with Toray Industries, Inc. to secure the amount of separation membrane to be procured.
The Japanese market in 2022 will be greatly affected by two factors: COVID-19 in its third year and the semiconductor shortage. Despite this, companies are making steady progress in their approach to the industrial issues of the environment and safety, and in particular, the full-scale development of EV products is positioned as a major step toward the realization of carbon neutrality by 2050. The launch of EVs in the Japanese market in 2022 will be on an unprecedented scale.
Nissan will start selling its new model “ARIA” at the beginning of the year. Nissan and Mitsubishi are also jointly developing a mini-EV which they plan to launch early in 2022. Toyota and Subaru will also gradually roll out their first jointly developed SUV in Japan and overseas markets starting in mid-2022. Toyota’s “bZ4X” and Subaru’s “SOLTERRA” are the best-selling mid-size SUV EVs globally and will be the touchstone for future EV development. Honda will launch its first two Honda-brand EVs in China in the spring of 2022. These are also SUVs and will be marketed under the name “e:NS1” by Dongfeng Honda and “e:NP1” by Guangqi Honda, both of which are local joint ventures, and will be considered for export from China to global markets.
Many of us hoped to be in the post-Covid phase by now, but it is evident that there is no quick way out. The pandemic has had a profound impact on the world economy, and it will continue to challenge established norms of life and business into the foreseeable future. As we start the new year, many challenges remain, new and old alike: re-surgency of COVID variants, restrictions on travel, supply chain challenges, shortages of materials/goods, inflation, and employment, as well as renewed geopolitical tensions across many parts of the globe.
Power Systems Research witnessed a strong economic recovery globally in 2021, despite regional differences. Output in most OECD countries has now either surpassed or is about to reach pre-pandemic levels, but lower-income economies, particularly those where vaccination rates are low, are at risk of being left behind. Furthermore, the rebound will continue to vary widely among different market segments.
Global inflation re-surfaced in 2021 and presents a real risk to economic recovery in all regions. The renewed inflationary pressure risks lasting longer than was expected a few months ago. The surge in retail and wholesale energy costs in late 2021 will undermine economic growth prospects for large parts of Europe and Northeast Asia well into 2022. Rising food and energy prices already have impact on low-income households in particular.
Investment related to EVs is gaining momentum in Indonesia. While the government is aiming to upgrade the industry by mainly using nickel as a battery material, Hyundai Motor of South Korea and Hon Hai Precision Industry of Taiwan have announced their plans to produce EVs and automotive batteries. If the concentration of industries advances, the country will compete with Thailand, which is also making efforts to attract related industries, for the leading role in EV production in Southeast Asia.
At the Indonesia International Auto Show, which started in the suburbs of Jakarta on Dec 11, Hyundai Motor’s compact EV “Kona” attracted much attention. The company will begin production in 2022 at its plant in West Java province, which will soon be operational.
Toyota reportedly has partnered with China’s BYD to develop an affordable electric car to launch next year. The Japanese automaker has widely been recognized as a laggard in the transition to electric vehicles. Years of betting on hydrogen fuel cells and hybrid vehicles has put Toyota behind on battery-electric vehicles.
Reuters reports Toyota is planning to release a “small and affordable electric sedan” in China next year:
The electric vehicle is reportedly going to be powered by BYD’s blade battery cells with LFP chemistry. LFP chemistry has improved enough in recent years that it is moving from mainly being used in electric buses to now electric cars. BYD’s blade battery has attracted a lot of attention – even from Tesla, according to reports coming out of China. A Toyota source talking to Reuters said that it is what is enabling the automaker to produce its first affordable all-electric car:
The North-American premiere of the UAZ Patriot SUV took place recently at the Los Angeles international Autosalon. The exclusive importer of the vehicle is Bremach Inc., a California company. The Russian car has its own name, Bremach 4×4. The name Taos, announced earlier, was rejected to avoid the conflict with Volkswagen, which has had a product with this name since 2020.
The Patriot was introduced in two versions–standard and off-road extreme. Both models are equipped with 2.7 gasoline engine ZMZ Pro of 149 hp and a six-gear automatic transmission Punch Powerglide 6L50, connected all-wheel drive. Standard version costs US$ 26,405 in USA.
According to Bremach, in the first 24 hours after the introduction, they received deposits totaling US$ 3.8 million. How many cars were ordered, was not disclosed, but the minimum deposit is US$ 100.
The prices for cars in Russia now exceed the prices abroad. The high prices are caused by high custom taxes, certification for Glonass satellite systems and exchange rates of national currency. After many global OEMs built assembly plants in Russia, prices for cars were equal to cars in other markets, and after fall of the Ruble exchange rate in 2014, cars became even cheaper. However, in 2021 prices have grown significantly because of a shortage of semiconductors.
For example, the minimum price of a Hyundai Sonata in the USA is US$ 24,150, equivalent to about 1,725,000 rubles. In Russia, a similar car is priced at 1,799,000 rubles. A Kia Seltos in the USA costs US$ 22,490 (about 1,605,000 Rubles); in Russia, the minimum price is 1,734,000 rubles. Cars such as the Toyota Camry, Toyota Corolla and RAV4 are also more expensive in Russia by about US$ 3,000-5000.
PSR Analysis: Actual prices are even higher in Russia because of dealer mark-ups. Sometimes, to buy a car, it’s necessary to pay 1.5-2 times the prices as a cost for “options”. As a result, there has been a 20% fall of sales in the country. PSR
Maxim Sakov is Market Consultant – Russia Operations for Power Systems Research
VinFast has selected Los Angeles as its US headquarters and recently shared plans to begin manufacturing in the U.S. in 2024. VinFast is the automotive manufacturing subsidiary of VinGroup, a Vietnamese conglomerate that develops everything from real estate to technology and healthcare. The VinFast subsidiary was founded in 2017.
VinFast is working to deliver its flagship EV, the VF e34, later this year in Vietnam. When that happens, it will be the first-ever EV sold in the entire Vietnamese market.
Last month, we reported that VinFast was ambitiously entering markets overseas, beginning with the US, Canada, and Europe at the same time.
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