South Korea: Hyundai and Kia Expand EV Models

According to the Hyundai Motor Group, both Hyundai and Kia plan to offer 44 eco-car models by 2025, more than half of which will be dedicated to EVs (23 models).

Akihiro Komuro
Akihito Komuro

Hyundai revealed in its 2025 strategy announced at the end of last year that it would increase EV and FCV sales to 560,000 and 110,000 units respectively. Kia has set a goal of selling 500,000 EVs and 1 million eco-cars by 2026, with 11 EV models available across all vehicle classes by 2025.

Source:            Yonhap News Agency

PSR Analysis: At present, both vehicle production and exports fell significantly in April due to the impact of COVID-19. In April, production fell 22.2% YOY and exports fell 44.3% YOY. But when we look at eco-cars, exports and domestic sales increased by 11.5% and 28.3% respectively.

Even during the predicament caused by the new coronavirus, the eco-car ratio is showing an increasing trend. Exports of EVs jumped 94.6% to a record 9,761 units. Of course, the entire South Korean auto industry is badly hurt by the ongoing corona shock.

However, even against this huge drop, Korean-branded eco-cars, including EVs, may be beginning to gain international recognition. Growth in external demand for these eco-cars will be a prerequisite for the recovery of Korean automobile production in the future. PSR

Akihiro Komuro is a Research Analyst, Far East and Southeast Asia, for Power Systems Research

Russia Automakers To Receive Special Credits

Twelve automakers in Russia are counting on privileged credits for working capital support of backbone enterprises during the COVID struggle.

Maxim Sakov
Maxim Sakov

Under the program, a company must have revenue of  US$300 million (20 billion rubles) and employ more than 1000 people. A special bank product has been designed for such companies. The bank interest on this credit will be subsidized within the base interest rate of Russian Central Bank, and half of the credit will be warranted by the Ministry of Finances.    Read The Article

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Russia New Car Sales Drop 70% in April

New car sales plummeted by 102,000 vehicles in April, the largest monthly car sales decline in history in Russian, according to the Association of European Business.

Maxim Sakov
Maxim Sakov

During April, Russia introduced strict quarantine measures because of the coronavirus, causing car sales to fall by 102,089 units, or 72.4%.

After strong sales in March, dealers have had to suspend or restrict their activity.

“Black April” has dealt a strong blow to dealer cash liquidity, and seriously affected stability during middle-term period. The dealers are preparing to restart their business in May; however, they don’t expect significant sales growth.

AutoVAZ , the largest Russian car manufacturer, reported sales declined by three times in April over March.

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COVID-19 and Lockdown Have Major Impact on Engine-Driven Applications

Even before the COVID-19 crisis, the Indian automotive sector was facing a severe downturn, but the problems were amplified by the Covid-19 pandemic and the lockdowns across India and the rest of the world. The situation was compounded because India was transitioning from BS-IV to the BS-VI era.

Aditya Kondejkar

These are challenging times for the Indian automotive sector because of slow economic growth, negative consumer sentiment, axle load norms, a liquidity crunch, low capacity utilization and potential bankruptcies. The current lockdown has  severely affected the entire ecosystem of engine driven applications in India.

For the first time, automobile OEMs reported zero domestic sales and very limited exports in April.  According to the Society of Indian Automobile Manufacturers (SIAM), the industry is losing more than $300 million per day.

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COVID-19 Update: ARGO Tractors Resumes Manufacturing

Production has resumed in ARGO Tractors plants after being shut down for almost two months.  Different measures were put in place in order to comply with government health regulations.  In April ARGO started to sanitize the factories and prepare to resume operations.  Protection equipment is distributed to workers who must keep social distancing and whose temperature is registered at the entrance of the factories. 

Source: Argo Tractors      Read The Article

Source: PSR OE Link™

PSR Analysis: The prolonged halt in production and the continuous uncertainty related to the development of the coronavirus pandemic had a significant impact on the global agricultural industry and on ARGO tractor volumes.   Despite that, with the re-opening of the production lines the Italian OEM was able to address the orderbook received before the start of the lockdown, and at the same time, collect new orders. 

According to our forecast, we expect production to be down 16% this year.  However, this performance might turn a bit less bitter if the current pandemic evolution does not result in a second wave of lockdowns in the coming months. PSR

Emiliano Marzoli is Senior-Business Development Manager-Europe

Brazilian Production and Sales of Commercial Vehicles Won’t Recover Until 2021

Power Systems Research analyzes markets of trucks, buses, agricultural and construction machines

Brazil deaths caused by coronavirus increased sharply in April and May 2020.

Slump Caused by COVID-19 Will Last into 2021

The overall slump in production and sales of heavy commercial vehicles (trucks and buses) as well as for agricultural and construction machines should last throughout this year; these segments won’t recover until 2021.  PSR

Automotive Business – April 2020 – English version

SOUTH KOREA REPORT: Doosan Infracore Hikes Sales Promotion with SNS in China

Doosan Infracore announced on March 24 that “the share of product marketing and customer support using live content broadcasting on SNS is growing in China.” The company has conducted more than 20 live machine maintenance training sessions through SNS, and the total number of users has reached about 7,300, with 140,000 followers on WeChat.

More than 1,200 machines were sold through such online marketing, and the sales of parts sold on WeChat reached 10 billion won.

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