Japan Office

Power Systems Research data and services are sold in Japan through our exclusive sales agent, Tohan Research. Please visit them at tohanr.com. A complete portfolio of databases, data extracts and survey services is available.

2023-05-21

Kia Plans Customer Specific EVs

FAR EAST: SOUTH KOREA REPORT

Kia is pursuing its own EV strategy centered on specific applications such as delivery vehicles and cabs. The company is jointly developing delivery vehicles with Korea’s largest online retailer, Coupang, and customer specific EVs will account for 1 million of the 1.6 million EV sales target for 2030. A dedicated plant will also be built in the suburbs of Seoul.

The company and Coupang will develop vehicles with increased cargo capacity and refrigerated and frozen interior equipment, with the assumption that only one driver will be on board. Coupang will have its own distribution center and delivery vehicles for high-speed delivery and will hire drivers directly. Coupang has indicated that it plans to operate 10,000 EV delivery vehicles in the future.

Read More»

Hitachi To Launch Remote Excavator in FY2023

FAR EAST: JAPAN REPORT
Akihiro Komuro
Akihiro Komuro

Hitachi Construction Machinery says it will release a medium-sized hydraulic excavator that can be operated remotely during fiscal 2023. Workers will be able to remotely operate the excavator without getting on the machine during construction of housing sites and rivers. Demand is expected to increase due to labor shortages at construction sites, and the company will introduce the medium-sized models, which are widely used.

The main target is hydraulic excavators with a body weight of 10 to 30 tons. Hitachi Construction Machinery will prepare a body that can be remotely controlled and will install the necessary remote-control controller and video system in consultation with the customer.

Read More»

2023-04-18

Honda Plans Personal Electric Motorcycles

JAPAN REPORT

Honda said it plans to produce a motor-driven electric motorcycle for individuals in Japan by the end of 2023. This will be the first time Honda produces a product for the public in Japan.

Overall, Honda said it plans to launch more than 10 models of electric motorcycles worldwide by 2025. Their goal is to increase overall sales, including pedal-powered and electric bicycles, mainly in China and India. The company plans to increase its sales to 3.5 million units worldwide by 2030, more than 20 times the 2021 level.

The EM1e electric scooter was unveiled March 17, 2023, in Japan. It has a cruising range of approximately 40 km and uses replaceable batteries. The price is expected to be higher than gasoline-powered scooters with a displacement of about 50 liters. The company plans to launch the moped equipped with pedals that can be pedaled with the feet, and five other motorized bicycle models in China, Southeast Asia, Europe, and Japan by 2024.

Electric motorcycles face the problem that on-board batteries are expensive and production costs are more than 50% higher than those of internal combustion engine models. Honda plans to increase its global sales to 1 million units by 2026, and further to 3.5 million units by 2030. However, demand for internal combustion engines is strong in emerging countries, and Honda intends to maintain its annual production capacity of 20 million two-wheeled gasoline vehicles until 2030.

Source: The Nikkei

PSR Analysis: Honda is finally bringing an electric model to the consumer market. Yamaha already sells the E-Vino to individuals. Harley is spinning off its electric motorcycle division to attract investment, and India’s Hero will release its VIDA electric motorcycle in 2022 and is working with a U.S. company to develop new products.

All companies are very ambitious about electric motorcycles, but there are still many challenges to be overcome before they become widespread. As a first mover example, Taiwan’s Gogoro is doing well by developing a network of battery exchange stations. Honda’s EM1e is equipped with a single replaceable battery, and by taking the battery pack home after use and recharging it at a power outlet at home, the vehicle can start running the next day with a fully charged battery.

The handle makes the battery look easy to carry, but at 10.3 kg, it may be difficult for women to accept it. The spread of battery exchange station networks like those in Taiwan has just begun in Japan, and charging stations in urban areas are still in their infancy. PSR

Akihiro Komuro is Research Analyst, Far East and Southeast Asia for Power Systems Research

Vingroup To Enter EV Cab Market

VIETNAM REPORT
Akihiro Komuro
Akihiro Komuro

Vingroup plans to launch a cab business using EVs in the country in April. The founder and chairman of the company has established a new company, owning a 95% stake. The company plans to start the service in Hanoi, the capital of the country, and expand it nationwide within the year. The company also hopes to increase awareness of its products.

The new company, Green and Smart Mobility (GSM), is capitalized at US$ 128 million (VND3 trillion, approximately 17 billion yen) and will develop a cab business using EVs as well as a business that rents EVs and electric bikes to other cab companies, etc. GSM plans to use 10,000 EVs and 100,000 electric bikes.

Source: The Nikkei

Read More»

2023-03-26

Hitachi Construction Machinery Raises Product Prices

JAPAN REPORT
Akihiro Komuro
Akihiro Komuro

Komatsu will continue to raise prices substantially in the fiscal year ending March 31, 2024. This will be at the same level as the current fiscal year. The impact of price increases on consolidated operating income is estimated to be in the range of 100 billion yen.

This is approximately 20% of operating income for this fiscal year. Although the impact of high raw material prices will lessen in the next fiscal year, there are concerns about an economic slowdown. While the benefits of the yen’s depreciation will diminish, they will build a profitable structure to further increase the operating profit margin from less than 13% in the current fiscal year.

Read More»

2023-02-20

Japanese Auto OEMs Seek Battery Production in NA

FAR EAST: JAPAN REPORT
Akihiro Komuro
Akihiro Komuro

Major automobile manufacturers are actively investing in automotive lithium-ion batteries. Nissan is leading among the Japanese automakers, followed by Honda and Toyota. Along with the motor and inverter, the vehicle-mounted lithium-ion battery is considered one of the “Three Sacred Treasures” of EVs.

In particular, the on-board battery is the most important as it is the source of power. In many cases, EV production will not be possible without securing a large supply of batteries through partnerships with major battery manufacturers. However, the number of battery makers with which the major automotive companies have partnered is limited: CATL ranked first in the global automotive battery market in 2021, with 39% of the market. It was followed by LG Energy Solutions (18%) and Panasonic Holdings (12%), with the top three companies accounting for 70% of the market.

Read More»

Hyundai To Start Operations at Plant in Vietnam

FAR EAST: SOUTH KOREA REPORT
Akihiro Komuro
Akihiro Komuro

A joint venture between South Korea’s Hyundai Motor and Vietnamese conglomerate Thanh Cong Group has started operations of an automobile plant in the northern Vietnamese province of Ninh Binh.

With an annual production capacity of 100,000 vehicles, the combined annual production capacity with the existing plant will reach 180,000 by 2025. The company will ship domestically as well as to neighboring countries. The new plant, operated by the joint venture Hyundai Thanh Cong, will have an investment of 3.2 trillion dong (about 18 billion yen). The plant will cover an area of approximately 50 hectares and include a test driving course.

Read More»

2023-02-17

Thailand Kubota Takes Measures To Secure Manpower

SOUTHEAST ASIA: THAI REPORT
Akihiro Komuro
Akihiro Komuro

In Thailand, one of the most industrialized countries in Southeast Asia, automation is accelerating in the manufacturing industry as the working population tapers off. Workers’ attitudes are changing, and fewer Southeast Asians are migrating to Japan. Business models based on cheap labor are no longer viable in Asia.

When I visited the Amata City plant of Siam Kubota, a locally incorporated subsidiary of agricultural machinery giant Kubota Corporation, I saw countless automated guided vehicles (AGVs) running in every direction.

Sales of tractors and combine harvesters are booming, thanks in part to the government’s special demand for subsidized farm machinery for those who lost their jobs due to the COVID-19 disaster and are now returning to their hometowns to start farming. The fruits of this policy are being returned in the form of year-end bonuses, and Siam Kubota is not suffering from a labor shortage at this time.

Read More»

2023-01-20

Electric Light-Duty Trucks Must Meet 5% METI Goal by FY2030

FAR EAST: JAPAN REPORT
Akihiro Komuro
Akihiro Komuro

The Ministry of Economy, Trade and Industry (METI) now requires shippers that transport a large volume of freight to set a target of using 5% electric light-duty trucks by FY2030, which includes EVs and fuel cell vehicles (CVs), but not hybrids.

They will also be required to submit periodic reports on their progress toward this target. If the efforts are significantly inadequate, the committee can make recommendations to shippers and publicly announce the names of the companies involved.

Of the 800 major manufacturers, retailers, and other companies with large annual transportation volumes, those that are also involved in their own transportation or those that request exclusive transportation from a specific company are eligible for the program.

Source: The Nikkei

PSR Analysis: The fact that hybrids are not included in this goal effectively means that the next-generation development of light-duty trucks has been narrowed down to BEVs or FCVs. However, FCVs still lack hydrogen stations, and the construction cost of hydrogen stations is higher than that of EV charging stations, so the shift to EVs will be promoted first. Light-duty trucks are numerous and can be said to be the artery of domestic logistics. With about seven years to go until 2030, the number of vehicles that will be replaced by EVs will increase every year. PSR

Akihiro Komuro is Research Analyst, Far East and Southeast Asia, for Power Systems Research

Hyundai Plans $14.7 Billion for Software Development

FAR EAST: SOUTH KOREA REPORT
Akihiro Komuro
Akihiro Komuro

Hyundai Motor Company is getting serious about developing the software needed for automated driving, etc. It has decided to invest $14.7 billion by 2030 and has begun building a development structure and embarking on M&A.

Hyundai Motor Company has achieved record profits through a shift in strategy in conjunction with a generational change. The company plans to further improve profitability in the software field, where customers can add functions to their cars after purchase. But acquiring human resources will be an immediate challenge for Hyundai.

The “Over the Air (OTA)” function, which updates the latest software via the Internet, will be standard on all new models released in 2023 and after. The plan is to establish a system that allows users to be charged according to function updates. The company will first introduce content such as car navigation systems, audio, lighting, and remote-control functions, and then expand into peripheral areas such as auto insurance policies, to diversify and upgrade services in response to customer needs.

Read More»