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On March 4, 2026, the European Commission unveiled the Industrial Accelerator Act (IAA), a cornerstone of the “Clean Industrial Deal” aimed at reclaiming Europe’s manufacturing prowess. The Act sets a bold target to increase manufacturing’s share of EU GDP to 20% by 2035.
To achieve this, it introduces strict “Union origin” (Made in EU) and low-carbon requirements for public procurement and subsidy schemes. For the automotive and heavy machinery sectors, the Act is particularly transformative: starting in 2029, public tenders for electric vehicles (EVs) will require that at least 70% of the vehicle’s non-battery value originates from within the EU, with final assembly and significant battery production also taking place on European soil.
Additionally, the Act creates “Industrial Acceleration Areas” to provide a digital “one-stop-shop” for permitting, drastically reducing the bureaucratic delays that have historically hampered the expansion of European factory sites.
In its full-year 2025 financial report, the Traton Group highlighted a significant divergence between global market headwinds and a resilient European core. While total unit sales for the Group declined by 9%, the MAN Truck & Bus brand demonstrated remarkable localized strength, recording a 30% surge in incoming orders for 2025 compared to 2024. This increase brought MAN’s total order volume to 100,000 vehicles, driven predominantly by high replacement demand in the EU27+3 region and strong performance in the bus and van segments.
Parallel to this commercial growth, MAN is finalizing the transition of the Lion’s Coach E into series production. Following its world premiere at Busworld Europe in late 2025 and the successful completion of rigorous winter trials in the Arctic Circle in March 2026, the Lion’s Coach E is the first battery-electric coach from a major European OEM to enter serial production at the Ankara facility, with first customer deliveries slated for later this year.
Industry Implications. The 30% year-on-year order increase (2025 vs. 2024) underscores a “decoupling” of European fleet demand from the broader global freight recession seen in North America and Brazil. For MAN, this growth is a critical endorsement of its “full-liner” strategy, proving that its diversified portfolio—particularly in urban buses and light vans—provides a necessary buffer when the heavy-duty truck market fluctuates.
The launch of the Lion’s Coach E represents a high-stakes strategic play to capture the “last frontier” of transport electrification: long-haul travel. By being the first major European manufacturer to move from prototypes to a dedicated serial production line in 2026, MAN is effectively setting the technical benchmark for the industry. This first-mover advantage is bolstered by the use of shared components from the MAN eTruck program, allowing for rapid scaling and providing a mature solution for tour operators facing imminent “Zero Emission Zone” restrictions across European capitals. PSR
Boot Düsseldorf 2026 welcomed more than 200,000 visitors over nine days (Jan. 17-25) and hosted about 1,500 exhibitors from 120 countries. The show was about the same size as that of the 2025 event, but last year’s show drew exhibitors from only about 67 countries.
Boot once again confirmed its position as the world’s leading indoor boat show. The event covered the entire spectrum of the marine industry, including motorboats, yachts and superyachts, catamarans, sailing boats, outboard and electric boats, engines, power generation systems, equipment and components, as well as touristic services, charter companies, and boating clubs.
The superyacht industry enters 2026 in a phase of measured growth, supported by strong fundamentals. After several years of rapid expansion, the market is stabilizing and becoming more strategic, rather than slowing down. The global superyacht market reached approximately USD 21.6 billion in 2025 and is projected to grow to USD 45.16 billion by 2032, reflecting sustained long-term confidence in the sector. Today, more than 5,000 superyachts over 24 meters are in operation worldwide.
In 2025, 470 superyachts were sold globally, marking a 19.8% increase compared to 2024. Around 250–300 newly built yachts were delivered, including 10 yachts over 100 meters, a record year. Approximately 45% of market demand comes from charter activity, highlighting the importance of commercial readiness and high-quality guest experiences.
Boot Düsseldorf 2026 welcomed more than 200,000 visitors over nine days (Jan. 17-25) and hosted about 1,500 exhibitors from 120 countries. The show was about the same size as that of the 2025 event, but last year’s show drew exhibitors from only about 67 countries.
Boot once again confirmed its position as the world’s leading indoor boat show. The event covered the entire spectrum of the marine industry, including motorboats, yachts and superyachts, catamarans, sailing boats, outboard and electric boats, engines, power generation systems, equipment and components, as well as touristic services, charter companies, and boating clubs.
The EU-US trade agreement is facing intense criticism from European policymakers and industry leaders who deem it unbalanced, unfair, and a “significant policy mistake.” The persistence of high US tariffs and mounting non-tariff barriers are severely hurting Europe’s export-oriented industrial sector. Experts warn the deal has cornered the EU, increasing its dependency on critical raw materials and semiconductors.
Specifically, US Section 232 tariffs on steel and aluminium derivatives are crippling the machinery sector with complex compliance rules. Failure to comply can trigger punitive tariffs up to 200%, prompting some firms to halt US exports entirely and leading to a sharp drop in sales (e.g., German machinery exports have fallen 18.5%). EU lawmakers are now pushing for amendments, including sunset clauses and safeguards, amid concerns that the current framework is unsustainable.
The Agritechnica 2025 trade show, held under the guiding theme “Touch Smart Efficiency,” cemented the industry’s focus on integrating digital intelligence with advanced hardware to achieve higher yields while ensuring environmental and economic sustainability. The primary trend was the transition of alternative power and robotics from concepts into commercially available, high-performance machinery.
The 2025 show was bigger than the previous show in 2023–there were more attendees (476,000 vs. 470,000) and exhibitors (2849 vs 2812) and more countries represented (171 vs. 149). The total space for the two shows was the same–394,000 sq in 24 halls at the Hanover Exhibition Center in Hanover, Germany. The bi-annual show ran Nov. 9-15.
Key New Models and Technology Unveiled Manufacturers focused heavily on hybridization, automation, and engine efficiency:
No other boat has pushed the boundaries of green yachting as far as the MODX 70, winner of the 2025 Multihull of the Year award for its advanced, intelligent vision of zero-carbon sailing, announced at the Cannes Yachting Festival.
The concept was introduced in 2008 and finally brought to life in 2025 through the combined efforts of Ocean Development, VPLP Design, Aeroforce, MG Energy, Madden Tech, and many other visionary partners.
The project has earned recognition from the French government under the France 2030 Plan, receiving support through the i-Nov competition for sustainable and intelligent mobility in 2021, which helped fund the ambitious and costly development.
In recent weeks, the US has expanded its 50% tariff on steel and aluminum to over 400 derivative products, creating a new, complex trade landscape with the EU. This goes beyond raw materials and now includes a wide array of manufactured goods. The EU has a new deal with the US, which introduces a 15% tariff ceiling on a large portion of European exports, including strategic sectors like vehicles. However, the 50% metal tariffs override this, a development that has caused alarm in Europe’s industrial sectors. The deal is a “first step,” with both sides still working out details, but the high metal tariffs remain a source of significant uncertainty and a point of contention.
The United States and the European Union have reached a tentative trade agreement to avert a full-blown trade war as an Aug. 1, 2025, deadline for new US tariffs approaches. US President Donald Trump has indicated a new baseline tariff rate of 15% for most countries, pushing for reciprocal agreements.
This follows a similar deal with Japan, which saw a reduction from a threatened 25% to 15%. While discussions with the EU are ongoing, with both sides expressing optimism for a negotiated outcome, the EU has approved a retaliatory tariff package of up to 30% on €93 billion worth of US goods, to be activated if no agreement is reached. EU countries overwhelmingly supported these countermeasures, which would impact a wide range of US products from soybeans to aircraft.