Power Systems Research has added two members to its team of analysts and account executives. Jack Prince, joins as a Business Development Manager in Ann Arbor, MI, and Jansmin Reichert comes aboard as a Junior European Market Research Analyst in our Brussels office.


Jack Prince brings more than 25 years of business development and commercialization experience to the global automotive and mobility industries. He uses research and data to help clients identify market opportunities and improve business efficiency while enhancing product performance.
Jack has advised emerging ventures on market discovery, product strategy, and investor engagement. His experience includes supporting global ventures in electromechanical systems, radar and sensor technologies, structural plastics, SaaS platforms, and vehicle access solutions. Jack holds a Bachelor of Science in Business Administration and is currently completing an Executive MBA at Michigan State University.
Jasmin Reichert is our Junior European Market Research Analyst operating out the Brussels office. She will be responsible for developing European market research and production data analysis for original equipment and engine applications for Power Systems Research’s OE Link™ and EnginLink™ databases.
Jasmin specializes in public affairs and digital policy, and she has experience in EU tech regulation and strategic research. Prior to joining Power Systems Research, Jasmin worked in European parliamentary research, and on technology policy and on technology in the economy. She graduated from Passau University in Bavaria, with a degree in European Studies. She also holds a Master’s degree in European and East Asian Governance. Jasmin joined Power Systems Research Feb. 1, 2026. PSR