Hyundai To Custom Design EVs for each Customer
South Korea’s Hyundai Motor Group is launching a new business to produce EVs to order, according to customer preferences. It is designed to be used for corporate purposes such as delivery and car sharing, and the body design and loading capacity can be flexibly changed to suit the intended use.
The company will take advantage of the characteristics of EVs, which have a higher degree of freedom in design than gasoline vehicles. The company will also introduce a business model that does not involve mass production to accelerate the growth of its EV business.