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2022-01-22

Japan Could Miss Out on Southeast Asia’s Shift To EVs

INDONESIA AND THAILAND REPORT
Akihiro Komuro
Akihiro Komuro

Competition in the development of EVs is fierce, and the momentum for their introduction is growing in Southeast Asia. While Chinese and Korean manufacturers are aggressively entering the market, Japanese manufacturers, which hold an 80% share of the new car market, have not made any significant moves.

Although the COVID-19 disaster has brought the market to a standstill, Southeast Asia, with a population of 660 million and a rising middle class, will continue to be a promising growth market.

A proactive EV strategy is required to protect the current market dominance. In Indonesia and Thailand, the two largest markets in the region, Japanese cars have a 90% share of the market. However, it is only the Chinese and South Koreans who are providing the buzz about EVs.

In Indonesia, South Korea’s Hyundai Motor Co. will begin producing EVs in March at its completed vehicle plant that recently went into operation. For the time being, it will rely on imports for key components, but it is building a plant for mass production of onboard batteries in collaboration with LG Group, another Korean electronics giant.

In Thailand, China’s SAIC Motor Group and Great Wall Motor have already started selling EVs. The latter plans to start mass production of EVs in 2023 at a plant it acquired from GM in the US. Compared to China and South Korea, which are trying to secure a scale of production with an eye to exports, Japan is generally cautious, with Toyota and Mitsubishi considering local production of EVs in Thailand starting in 2023.

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Product Definitions Guide

Product Descriptions by Segment and Application Power Systems Research tracks some 250 products in 13 major industrial segments. This Guide defines each product that PSR lists in its proprietary databases. Segment: Agriculture Application: 2-Wheel Tractors 2-Wheel Tractors Application: Ag Tractors 2-Wheel Drive Tractors 4WD Articulated Ag Tractors MFWD Tractors (Mechanical Front Wheel Drive) Tracked Ag

Look for Unprecedented Launch of EVs in Japanese Market

JAPAN REPORT

The Japanese market in 2022 will be greatly affected by two factors: COVID-19 in its third year and the semiconductor shortage. Despite this, companies are making steady progress in their approach to the industrial issues of the environment and safety, and in particular, the full-scale development of EV products is positioned as a major step toward the realization of carbon neutrality by 2050. The launch of EVs in the Japanese market in 2022 will be on an unprecedented scale.

Nissan will start selling its new model “ARIA” at the beginning of the year. Nissan and Mitsubishi are also jointly developing a mini-EV which they plan to launch early in 2022. Toyota and Subaru will also gradually roll out their first jointly developed SUV in Japan and overseas markets starting in mid-2022. Toyota’s “bZ4X” and Subaru’s “SOLTERRA” are the best-selling mid-size SUV EVs globally and will be the touchstone for future EV development. Honda will launch its first two Honda-brand EVs in China in the spring of 2022. These are also SUVs and will be marketed under the name “e:NS1” by Dongfeng Honda and “e:NP1” by Guangqi Honda, both of which are local joint ventures, and will be considered for export from China to global markets.

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2022-02-20

Thai Oil Corp and Hon Hai To Produce 50,000 EVs in 2024

THAILAND REPORT
Akihiro Komuro
Akihiro Komuro

Thailand’s state-owned energy giant, PTT says it will start producing EVs in 2024 in a joint venture with Taiwan’s Hon Hai Precision Industry. They will build a plant in eastern Thailand with an annual production capacity of 50,000 units, which they plan to increase to 150,000 units by 2030.

PTT and Hon Hai have established a joint venture company, Horizon Plus, which is 60% owned by PTT and 40% by Hon Hai, to produce EVs. The two companies had signed a joint venture agreement in September 2009. The total investment is expected to be US$ 1 billion to US$ 2 billion.

Based on the platform for EVs developed by Hon Hai, the company will produce vehicles in cooperation with auto parts companies clustered in Thailand.

Thailand, the largest auto producer in Southeast Asia, has set a goal of having 30% of its domestic vehicles be EVs by 2030. However, Japanese automakers, which account for 90% of the domestic production, are prioritizing EV production in Europe, the US, and China.

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2022-06-25

Korean EVs Hyundai and Kia Doing Well in UK

FAR EAST: SOUTH KOREA REPORT

Akihiro Komuro
Akihiro Komuro

The European EV market is expanding, and in the UK, Korean-made EVs are gaining popularity as vehicles that are more affordable than Tesla’s and that offer superior performance.

Last year in the UK, the Tesla Model 3 ranked second in sales of all passenger cars by model, marking the “first year of EVs” in earnest. However, the popular Tesla cars are not inexpensive, costing about three times as much as similarly sized gasoline-powered cars. On the other hand, Hyundai and Kia cars are priced at 60-70% of Tesla’s Model Y and have been a hit with environmentally conscious 30–40-year-olds who had been putting off purchasing EVs because they wanted to replace their cars with EVs but thought Tesla were too expensive.

A major reason for the high support for Korean-made EVs is their price competitiveness. In terms of corporate car leasing prices, Tesla’s Model Y costs 40 pounds per day (for a three-year lease), while Kia’s low-priced e-NIRO EV costs less than 20 pounds per day, about half the price. While the price may be reasonable due to the large difference in vehicle quality, the figures are enough to shatter the preconceived notion that EVs are expensive.

UK EV Market Share by Brand
(Feb-April 2022)

  • Tesla, 25.2%
  • Hyundai & Kia, 14.6%
  • VW Group, 13.6%
  • Stellantis, 12.9%
  • BMW Group, 8.9%
  • Mercedes, 6.7%
  • Renault-Nissan, 4.4%
  • Others, 13.4%

The reason why Europeans have no resistance to “Korean-made EVs” has to do with historical backgrounds other than vehicle prices and tax benefits. Korean-made cars are highly regarded in Europe, and Korean cars have an extremely high share of the compact car segment in Europe. This is due to the fact that Korean automakers have aggressively expanded their factories into former Eastern European countries, where wages are low but skill levels are high; Hyundai and Kia established production bases in the Czech Republic and Slovakia, respectively, soon after both countries joined the European Union.

Source: Economist

PSR Analysis: As mentioned above, many potential buyers believe EVs are more expensive than conventional engine models. Hyundai and Kia are successfully implementing mass-market EV strategies in Europe, where EVs are most prevalent, in order to overcome the sales slump caused by this image. IF the Korean carmakers can overcome this mis-perception of pricing, it will make a big difference in acceptance in this important EV market.     PSR

Akihiro Komuro is Research Analyst, Far East and Southeast Asia for Power Systems Research

2021-01-25

Hyundai and Apple in Talks To Develop Self-Driving EVs

Hyundai Motor and Apple are negotiating a partnership in the field of self-driving EVs, reports the Korean newspaper Korea IT News. Other media reported that Hyundai and Apple are aiming to launch a self-driving EV in 2027. Soon after this report, Hyundai announced that it was in early stage talks with Apple. (The above is excerpted from Newsweek)

Hyundai is playing a central role in the Apollo Project, the self-driving EV strategy of Chinese IT giant Baidu and is also actively mass-producing EVs.

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2022-09-28

Vinfast To Export Initial 5,000 EVs To Europe and the U.S.

SOUTHEAST ASIA: VIETNAM REPORT

Vinfast has announced plans to export approximately 5,000 EVs to the U.S., Canada, and Europe by the end of 2022. This is the first time for them to export EVs. The company also plans to start construction of a new EV plant in the U.S. by the end of this year, accelerating its global strategy.

According to the plan, exports to the U.S. and other countries will begin in early November, with delivery to customers starting in December. Vinfast’s CEO revealed that the company has orders for approximately 65,000 EVs worldwide.

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2023-05-21

Kia Plans Customer Specific EVs

FAR EAST: SOUTH KOREA REPORT

Kia is pursuing its own EV strategy centered on specific applications such as delivery vehicles and cabs. The company is jointly developing delivery vehicles with Korea’s largest online retailer, Coupang, and customer specific EVs will account for 1 million of the 1.6 million EV sales target for 2030. A dedicated plant will also be built in the suburbs of Seoul.

The company and Coupang will develop vehicles with increased cargo capacity and refrigerated and frozen interior equipment, with the assumption that only one driver will be on board. Coupang will have its own distribution center and delivery vehicles for high-speed delivery and will hire drivers directly. Coupang has indicated that it plans to operate 10,000 EV delivery vehicles in the future.

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2020-08-23

Indian Government Allows Registration of EVs Without Batteries

In a bid to promote electric mobility in India, the Indian government now permits sales of EVs without a battery. This step has been taken to reduce the upfront cost of EVs, since the most expensive component in an electric vehicle is the battery pack (which accounts for 40% cost of the total cost).    Read The Article

Aditya Kondejkar

PSR Analysis: We anticipate that electric 2 and 3-wheelers will be the first segments to benefit from this move. This move by the central government will support the FAME-II program and the Delhi government’s latest EV policy, aiming for 5 lakh registrations of EVs in 5 years.

As the upfront cost of the electrical 2 and 3 wheelers will be lower than their ICE counterparts when registered without battery, it will be more attractive to consumers. However, implementation will be critical for the success of this move. As lack of infrastructure was one of the key reasons for customers not opting for EVs.

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2023-10-23

EU May Impose Tariffs on Chinese EVs

In her annual State of The EU address on Sept. 13, 2023, European Commission President Ursula von der Leyen suggested that Chinese manufacturers are dumping Chinese EVs on EU customers that are priced below what domestic manufacturers charge.

She suggested that the root cause of the problem is the heavy subsidies provided to Chinese automakers by the central government — subsidies that allow them to sell Chinese EVs at artificially low prices to the detriment of domestic companies. If so, she warned the EU would consider imposing new tariffs on Chinese cars to level the playing field.

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