SOUTH KOREA REPORT: Doosan Infracore Hikes Sales Promotion with SNS in China
Doosan Infracore announced on March 24 that “the share of product marketing and customer support using live content broadcasting on SNS is growing in China.” The company has conducted more than 20 live machine maintenance training sessions through SNS, and the total number of users has reached about 7,300, with 140,000 followers on WeChat.
More than 1,200 machines were sold through such online marketing, and the sales of parts sold on WeChat reached 10 billion won.