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Hon Hai Delivers First EV Bus To Kaohsiung City in Taiwan

TAIWAN REPORT

On March 3, Hon Hai Precision Industry delivered its first EV, the Model T commercial bus, to a bus route operator based in Kaohsiung City in southern Taiwan. The company aims to deliver 30 buses by the end of this year to expand its EV business, which is a new entry into the market, and the key to its future growth will be the extent to which it can break away from its business model that relies on contracted production of iPhones.

The “Model T” was delivered to Kaohsiung Bus Company. The vehicle was developed by Hung Hua Advanced Technology, a new company jointly established with Yulon Motor Manufacturing (Yulon), a major Taiwanese car manufacturer. Everything about the Model T, from concept to design and manufacturing, was done in Taiwan.

More than 65% of the parts procured were supplied by members of MIH, a group of more than 1,000 cooperating manufacturers recruited by Hon Hai when it entered the EV market, as well as by Taiwanese manufacturers. The vehicle will begin operating on actual bus routes on March 16, the company said.

Hon Hai also plans to introduce EVs for personal use in the future. In addition to the Model C SUV, which will be the first EV for individuals, the company plans to introduce the Model E, a high-end sedan. The company has already announced a plan to achieve sales of 1 trillion Taiwan dollars (over 4 trillion yen) in five years.

Source: The Nikkei

PSR Analysis: Hon Hai moves very fast. Less than two years after announcing its entry into the EV business, Hon Hai delivered one of the company’s first three EV prototypes in October 2021.

The alliance they founded, MIH, has been in existence for more than a year since October 2020, and more than 2,000 companies from Japan and other countries have joined the development coalition. An alliance of unprecedented scale is about to bring about a major innovation in the automotive industry.

MIH (Mobility in Harmony) is an open EV ecosystem that promotes new collaborations in the mobility industry. MIH brings together strategic partners in the EV field, where the development and manufacturing processes are different from those of conventional vehicles, and promotes the creation of next-generation EVs, autonomous driving, and mobility service applications by opening up advanced hardware and software technologies.

Through the realization of reference designs and standardization of EV technologies, many alliance members intend to jointly create an open EV platform that will bring innovation to the industry by shortening development cycles and lowering barriers to entry.

The number of overseas companies outside of China and Taiwan participating in the MIH continues to increase. In addition to South Korea’s Kia and India’s Mahindra, Tier 1 automakers Continental of Germany and ZF are also participating.

Major players include Microsoft, Arm, LG Electronics, ON Semiconductor, Oracle, Kaspersky Lab, Samsung Electronics, Siemens, TomTom, and Dell Technologies.

At the time of MIH’s inception, the impression was that Taiwanese and Chinese companies accounted for more than 95% of its members, but now, one after another, a diverse group of members have gathered from around the world, greatly enhancing its development capabilities.

The unprecedented scale of the MIH is symbolic of the global interest in next-generation mobility, such as EVs and autonomous driving.

It is easy to imagine that this power of MIH has been a major driving force in the development of the EV buses this time around. All eyes are now focused on the future actions of this huge alliance on an unprecedented scale. PSR

Sony Unveils EV SUV, Announces Collaboration With Honda

FAR EAST: JAPAN REPORT
Akihiro Komuro
Akihiro Komuro

On March 5, the Sony Group unveiled its prototype EV “VISION-S” SUV to the public for the first time in Japan. The vehicle brings together Sony’s strengths in sensor, audio, and video technologies. On March 4, Sony announced a partnership with Honda, and the two companies will jointly develop EVs through a new company in which both companies will invest, with the aim of launching the EVs in 2025.

Following a sedan-type prototype announced in 2020, Sony unveiled an SUV at the Consumer Electronics Show (CES), a digital technology trade show held in the U.S. in January 2022.

The side mirrors will have no mirrored surfaces and will use images and data collected from nearly 40 sensors, including those in the front and rear of the vehicle, to enhance safety. The dashboard has three displays that can show movies and other content in addition to driving information. Inside the car, Sony’s audio technology is used to provide a realistic music experience.

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Thai Oil Corp and Hon Hai To Produce 50,000 EVs in 2024

THAILAND REPORT
Akihiro Komuro
Akihiro Komuro

Thailand’s state-owned energy giant, PTT says it will start producing EVs in 2024 in a joint venture with Taiwan’s Hon Hai Precision Industry. They will build a plant in eastern Thailand with an annual production capacity of 50,000 units, which they plan to increase to 150,000 units by 2030.

PTT and Hon Hai have established a joint venture company, Horizon Plus, which is 60% owned by PTT and 40% by Hon Hai, to produce EVs. The two companies had signed a joint venture agreement in September 2009. The total investment is expected to be US$ 1 billion to US$ 2 billion.

Based on the platform for EVs developed by Hon Hai, the company will produce vehicles in cooperation with auto parts companies clustered in Thailand.

Thailand, the largest auto producer in Southeast Asia, has set a goal of having 30% of its domestic vehicles be EVs by 2030. However, Japanese automakers, which account for 90% of the domestic production, are prioritizing EV production in Europe, the US, and China.

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Doosan Bobcat Aims at NA Market with Fully Electric T7X

SOUTH KOREA REPORT

Doosan Bobcat unveiled the world’s first fully electric construction equipment to the global market through CES 2022, the world’s largest technology exhibition.  

Doosan Bobcat held a media day event at the Mandalay Bay Convention Center in Las Vegas to introduce the T7X, which won two CES 2022 Innovation Awards.  

The T7X is the world’s first fully electric construction equipment that eliminates all hydraulic components. It is comparable in performance to existing internal combustion engine equipment and emits no harmful substances. Noise has been greatly reduced to one-tenth the level, and energy efficiency has been maximized. 

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Yamaha Motor To Launch Electric Motorcycles in Europe

JAPAN REPORT
Akihiro Komuro
Akihiro Komuro

Yamaha plans to launch a series of electric motorcycles in Japan and overseas this spring. Electric motorcycles with an engine displacement equivalent to 125cc will be leased and sold on a trial basis in Europe, Japan and other countries. In response to the global trend of decarbonization, Yamaha has set a goal of reducing CO2 emissions to virtually zero by 2050. The 125cc equivalent electric motorcycle has been on the market in Taiwan, but this is the first time it has been offered in Europe and Japan.

The motorcycle has been developed based on the E01 concept vehicle, which was unveiled at the 2019 Tokyo Motor Show. The company avoided mentioning specifics about the range and other specifications but said that the E01 would be equipped with a high-powered fixed battery that can run at high speed while meeting the range requirements for daily use, and that it would support quick charging as well as normal charging.

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Japan Could Miss Out on Southeast Asia’s Shift To EVs

INDONESIA AND THAILAND REPORT
Akihiro Komuro
Akihiro Komuro

Competition in the development of EVs is fierce, and the momentum for their introduction is growing in Southeast Asia. While Chinese and Korean manufacturers are aggressively entering the market, Japanese manufacturers, which hold an 80% share of the new car market, have not made any significant moves.

Although the COVID-19 disaster has brought the market to a standstill, Southeast Asia, with a population of 660 million and a rising middle class, will continue to be a promising growth market.

A proactive EV strategy is required to protect the current market dominance. In Indonesia and Thailand, the two largest markets in the region, Japanese cars have a 90% share of the market. However, it is only the Chinese and South Koreans who are providing the buzz about EVs.

In Indonesia, South Korea’s Hyundai Motor Co. will begin producing EVs in March at its completed vehicle plant that recently went into operation. For the time being, it will rely on imports for key components, but it is building a plant for mass production of onboard batteries in collaboration with LG Group, another Korean electronics giant.

In Thailand, China’s SAIC Motor Group and Great Wall Motor have already started selling EVs. The latter plans to start mass production of EVs in 2023 at a plant it acquired from GM in the US. Compared to China and South Korea, which are trying to secure a scale of production with an eye to exports, Japan is generally cautious, with Toyota and Mitsubishi considering local production of EVs in Thailand starting in 2023.

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LG Chem To Build Plant for Auto Battery Materials in Korea

FAR EAST: SOUTH KOREA REPORT

LG Chem says it will build a cathode material plant for automotive battery materials in Gumi, central South Korea. LG Chem has the second largest automotive battery business in the world. They will continue to invest in increasing production in the materials field to meet the increasing demand and plans to start mass production by 2025 and will build a dedicated line for cathode materials with high nickel content, called NCMA, which can increase the output of batteries.

LG Chem’s new plant will be its fourth; it has two cathode material plants in operation in Korea and one in China. The current production capacity is 80,000 tons. LG Chemical produces its own cathode materials, separation membranes, and adhesives, and supplies them to LG Energy Solution, its battery subsidiary. LG Chem is working with Toray Industries, Inc. to secure the amount of separation membrane to be procured.

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Look for Unprecedented Launch of EVs in Japanese Market

JAPAN REPORT

The Japanese market in 2022 will be greatly affected by two factors: COVID-19 in its third year and the semiconductor shortage. Despite this, companies are making steady progress in their approach to the industrial issues of the environment and safety, and in particular, the full-scale development of EV products is positioned as a major step toward the realization of carbon neutrality by 2050. The launch of EVs in the Japanese market in 2022 will be on an unprecedented scale.

Nissan will start selling its new model “ARIA” at the beginning of the year. Nissan and Mitsubishi are also jointly developing a mini-EV which they plan to launch early in 2022. Toyota and Subaru will also gradually roll out their first jointly developed SUV in Japan and overseas markets starting in mid-2022. Toyota’s “bZ4X” and Subaru’s “SOLTERRA” are the best-selling mid-size SUV EVs globally and will be the touchstone for future EV development. Honda will launch its first two Honda-brand EVs in China in the spring of 2022. These are also SUVs and will be marketed under the name “e:NS1” by Dongfeng Honda and “e:NP1” by Guangqi Honda, both of which are local joint ventures, and will be considered for export from China to global markets.

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Indonesia Aims at Lead in Integrated EV Production

INDONESIA REPORT
Akihiro Komuro
Akihiro Komuro

Investment related to EVs is gaining momentum in Indonesia. While the government is aiming to upgrade the industry by mainly using nickel as a battery material, Hyundai Motor of South Korea and Hon Hai Precision Industry of Taiwan have announced their plans to produce EVs and automotive batteries. If the concentration of industries advances, the country will compete with Thailand, which is also making efforts to attract related industries, for the leading role in EV production in Southeast Asia.

At the Indonesia International Auto Show, which started in the suburbs of Jakarta on Dec 11, Hyundai Motor’s compact EV “Kona” attracted much attention. The company will begin production in 2022 at its plant in West Java province, which will soon be operational.

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Toyota Joins BYD To Build Affordable $30,000 Electric Car

JAPAN REPORT

Toyota reportedly has partnered with China’s BYD to develop an affordable electric car to launch next year. The Japanese automaker has widely been recognized as a laggard in the transition to electric vehicles. Years of betting on hydrogen fuel cells and hybrid vehicles has put Toyota behind on battery-electric vehicles.

Reuters reports Toyota is planning to release a “small and affordable electric sedan” in China next year:

The electric vehicle is reportedly going to be powered by BYD’s blade battery cells with LFP chemistry. LFP chemistry has improved enough in recent years that it is moving from mainly being used in electric buses to now electric cars. BYD’s blade battery has attracted a lot of attention – even from Tesla, according to reports coming out of China. A Toyota source talking to Reuters said that it is what is enabling the automaker to produce its first affordable all-electric car:

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