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PowerTALK™, May 2025
Download PDFThe May 2025 issue of PowerTALK™ News contains a report from Chris Fisher, Senior Commercial Vehicle Analyst, on layoffs in North American trucking business, an update on KTM’s restructuring efforts, a report on Agrishow 2025 in Brazil, and news of a development agreement between Toyota Motor and China Truck Group.
IN THIS ISSUE
ALTERNATIVE POWER REPORT
- Volvo Announces World’s First Electric Articulated Hauler
- Aeson Power Unveils Sodium Battery Products
- IMO Votes First-Ever Global Carbon Price on Shipping
- CATL Next Generation Batteries Coming Soon
NORTH AMERICA REPORT: Layoffs Begin in the North American Truck Segment
DATAPOINT: North America 2025 Production, Zero Turn Mowers
SHOW REPORTS: Agrishow 2025: Innovations in Ag Equipment
JAPAN:- Japan Engine Conducts Final Tests on Ammonia Marine Engine
- Komatsu Reports $650 Million USD Impact of US Tariffs
CHINA: China Truck Group, Toyota Motor Sign Development Pact
INDIA: Evaluating Mahindra’s Acquisition of SML Isuzu PSR -
AUTODATA Power Systems Research
Carlos Briganti, Managing Director South America Operations for Power Systems Research (PSR), participated in a major article on the future of diesel in trucks and buses in the March 2025 issue of AUTODATA magazine.
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PowerTALK™, April 2025
Download PDFIn the April 2025 issue of PowerTALK™ News, you’ll find a new feature, Tariff Topics, that contains a report of global tariff news driven by the current US tariff program. You’ll also be able to read alternative power reports on Europe and Germany endorsing EV trucks, Tesla deliveries dropping in Europe, 2025 NA snowmobile production, the Q1 2025 PSR Truck Production Index report, Honda plans to introduce electric motorcycles in Vietnam and the merger plans of three Chinese auto manufacturers.
IN THIS ISSUE
TARIFF TOPICS
- Tariffs Impact NA Medium and Heavy Truck Market
- US Tariffs Could Hurt Japan GDP
- ASEAN Leaders Consider Response to US Tariffs
- South Korea Considers Tariff Bargaining Chips
ALTERNATIVE POWER REPORT
- France and Germany Endorse Electric Trucks Over Hydrogen
- Europe Tesla (TSLA) Deliveries Down 43%, EVs Climb 31%
- Magnesium Battery Study Offers Alternative To Lithium EV Batteries
- UK Reconsidering Tesla Subsidies After Trump Tariffs
TRUCK PRODUCTION REPORT: Q1 2025 PSR-TPI drops -5.3%
DATAPOINT: 2025 North America SnowmobilesSHOW REPORTS
- Bauma 2025, Germany Rebounds from Pandemic
- Hannover; Text to come
- Automec 2025 Features Innovation and Transformation
SOUTH AMERICA/BRAZIL:
- Interest Rates Hurt Brazil Heavy Truck Production
- Brazil Light Vehicle Exports Grow 41%
JAPAN: KG Motors To Mass-Produce Ultra-Compact EVs
SOUTH KOREA: Hyundai Motor Plans To Invest $21 Billion in USVIETNAM: Honda To Launch Electric Motorcycles in Vietnam -
Hannover Messe Show Report
Hannover Messe (March 31 – April 4, 2025) is the world’s leading annual trade fair for industrial technology, and the show delivered: AI and automation are now real, not hype. Hydrogen and sustainability took center stage. Canada’s partnership boosted global collaboration. The show proved industry is ready for a digital, green future — if you’re not innovating, you’re falling behind.
This year’s theme, “Energizing a Sustainable Industry” with a sharper focus on AI, automation, and sustainability. More than 127,000 visitors from 150 countries attended the show and more than 4,000 exhibitors, similar to 2024, participated. There was a significant increase in Canadian participation (225 exhibitors in 2025 vs. 83 in 2024).
There also was a notice change in AI, as the technology moved from hype to practical deployment, with generative AI, digital twins, and industrial data fabrics dominating discussions and product launches.
Hydrogen and electrification were more prominent, with over 300 companies showcasing hydrogen and fuel cell innovations. PSR
The complete Hannover Messe 2025 Show Report will be available for downloading soon.
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Agrishow 2025. We’ll Be There.
Agrishow (April 28 – May 2, 2025) is the biggest and most important agricultural technology trade show in Brazil and one of the largest in the world. Fabio Ferraresi, Director-Business Development-South America, for Power Systems Research (PSR), and Heitor Aguiari, Agricultural Analyst, will be at the fair. More than 195,000 attendees are projected to visit the show, which will cover 520,000 square meters. You can read show reports on LinkedIn, powersys.com and in our PowerTALK newsletter.  …
PowerTALK Reports