India’s electric vehicle market is growing steadily at 24-25% annually, but from a surprisingly small base — EVs represent just 2.5% of all vehicles sold in 2024. However, one segment could change that trajectory dramatically: electric pickup trucks. These are not the big pickup trucks that US readers are familiar with, but rather this is based on India’s own vehicle categorization, which we would define as light small trucks.
Light commercial pickup trucks dominate India’s commercial vehicle market, commanding approximately 57% market share with over 543,000 units sold in fiscal year 2024. This makes them the largest single vehicle category in the commercial sector, and potentially the key to achieving India’s ambitious electrification targets.
Source: Clean Technica: Read The Article
PSR Analysis: This segment represents the single largest opportunity for commercial vehicle electrification in India. This electric pickup revolution is being driven by these compact, urban-focused vehicles rather than traditional pickup trucks, which remain largely absent from the Indian electric vehicle market. PSR
Guy Youngs is Forecast and Technology Adoption Lead at Power Systems Research
