Today Joe Delmont presents the 2021 forecast for global Outboard motor production in North Ameria, Japan, Brazil, China and Thailand. This forecast has been developed by Carol Turner, senior analyst of global operations, at Power Systems Research. Carol provides annual production forecasts for important equipment applications.
Transcript
Welcome to the PSR PowerTALK podcast produced by Power Systems Research.
00:06
From Power Systems Research I’m Joe Delmont, editor of PSR PowerTALK.
Today we’ll discuss a data point covering 2021 global production of outboard motors. We’ll be looking at motors production in Brazil, China, Japan, Thailand and the United States.
This forecast has been developed by Carol Turner, a senior analyst of global operations at Power Systems Research. Carol provides annual production forecasts for important equipment applications.
00:38
Only 12% of global production of outboards is produced in the US. It’s done primarily by Mercury Marine and Bombardier Recreational Products.
Japan is the leading producer of outboards. Building more than 71% of the units. And Yamaha Marine produces 43.5% of the units built in Japan.
Thailand is expected to produce about 9% of total global production of outboards.
China is 4th at about 7.5%.
01:13
Yamaha builds more outboard motors than anyone. It has 48.5% of the market and is expected to build almost 251,000 units in Japan this year and another 28,600 units in Thailand. In second position is Tohatsu with 15%, and 3rd is Mercury Marine with combined plant totals also of about 15%.
01:35
Outboard motors are generally defined as detachable boating engines mounted on the stern of a boat on outboard motor brackets and are typically either 2 stroke or 4 stroke engines.
The first outboard was produced by Ole Evinrude in 1909.
Outboard motors can be very powerful units with output ranging as high as 425 horsepower.
02:03
In 2021, we estimate that global outboard motor production will reach about 618,800 units. That’s up about 43,000 units, or seven and a half percent, from the 575,800 units produced last year.
In 2019, though, global production was 680,400 units; so, production this year will still be down about 9% from 2 years ago.
02:38
Despite COVID related factors, boat sales soared when stay-at-home consumers began looking for recreation.
However, manufacturing dropped mostly due to BRP canceling production of Evinrude Motors in May of 2020.
Yamaha reported unit sales of 279,000 in 2020; a 10% cut from the 310,000 it did in 2019.
Mercury Marine discontinued a variety of unpopular Marine and Mercury models, especially its two stroke models.
Outboard motor production peaked in 2018 and that was mostly attributed to the demand for new models, along with the soaring economy.
Outboard motors tend to last decades before owners purchased a new model.
In recent years, new motors are more powerful, but lighter in weight and more fuel efficient, and this certainly attracts consumers.
03:41
Boating is an extremely popular recreational activity worldwide; and enthusiasts want a motor that is powerful but also versatile. The growth in recreational boating over the past several years has been driven in large part by advances in outboard motor power.
Expect production of outboard engines to gain up to 15% by 2025.
04:06
This data is pulled from two of the major Power Systems Research databases: OE Link — which is the database of OEM production and forecast data, and EnginLink — which provides engine production, forecasts, and specification data.
Look for DataPoint reports every month in the PSR PowerTALK news report and on this podcast.
Contact us for more information on other off-road products and on-highway vehicles.
04:36
To read a transcript of this podcast, visit the website at powersys.com and click on the podcast archive.
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