A new Era in EU Industrial Strategy

A new Era in EU Industrial Strategy


This article appeared in the March issue of PowerTALK News.

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The European Commission has released a document showing how they are going to support the European Industry in the challenging transformation required in the coming years. 

Emiliano Marzoli
Emiliano Marzoli

The strategy is made up of three pillars designed to give European companies the opportunity to grow and strengthen their position in the global market. The pillars focus on global competitiveness, “green” development, and development of digital infrastructures.

The green and digital transformations are critical to develop new skills and capabilities to retain Europe as an innovation leader.

This is a summary of the main initiatives included in the new strategy:

  • Support all types of companies, from start-ups to large multinationals
  • Develop dedicated strategy for SMEs and help them with digital and green transformation.
    • Support initial public stock offerings (IPO)
    • Provide more funding
    • Encourage empowerment of women
    • Develop Best Practices and a Start-up standards across Europe
  • Focus on strengthening the single EU market
    • Different barriers still exist across the EU, mainly due to national regulations and inadequate application of the single market.
    • Work on stronger enforcement of the single market rules.  
  • Three Key Priorities:
    • Develop Global Competitiveness
      • Create Intellectual Property action plan to support technological development and defend EU companies from Intellectual property theft.
      • Defend unfair global trade mechanisms and subsidies that would negatively affect the European market.
    • Make Europe Climate Neutral by 2050
      • Develop comprehensive measures to modernize and decarbonize energy-intensive industries, support sustainable and smart mobility industries, promote energy efficiency, strengthen current carbon leakage tools and secure a enough and constant supply of low-carbon energy at competitive prices.
      • Secure supply of critical raw materials.
      • Create a Clean Hydrogen Alliance to accelerate the decarbonization of industry and maintain industrial leadership, followed by alliances on low-carbon industries and on industrial clouds and platforms and raw materials.
      • Put together further legislation and guidance on green public procurement.
    • Shape Europe’s Digital Future
      • Develop strategic digital infrastructures and key enabling technologies.
      • Emphasize a renewed focus on innovation, investment and skills.

The new digital technologies can increase significantly the productiveness of organizations and ultimately provide competitive advantages.  The effort that the European commission will put in place to support and protect these advantages will be critical in order to extend Europe companies technological leadership. 

The new Clean Hydrogen Alliance can provide many benefits to European Industrial segments, such as large-scale renewable energy, a more secure source of energy to EU companies and support for future R&D of this technology on a large-scale application, embracing machinery manufacturers to service providers.    PSR

Emiliano Marzoli, Senior Business Development Manager-Europe